When done right, SMS marketing can yield remarkable results for businesses looking to engage with their audience in a personal and effective manner. To make the most of your SMS marketing efforts, it’s crucial to track the right key performance indicators (KPIs). In this article, we’ll explore the SMS marketing KPIs you need to track to ensure the success of your campaigns.
The 13 Most Important SMS Marketing KPIs
Delivery Rate
The first and most fundamental KPI in SMS marketing is the delivery rate. It measures the percentage of text messages successfully delivered to the recipients. A high delivery rate indicates that your SMS provider is effectively delivering your messages. A low delivery rate can be an early sign of potential issues with your contact list or your SMS service provider.
Open Rate
Just like with email marketing, tracking the open rate for your SMS campaigns is crucial. Open rate measures the percentage of recipients who open your SMS messages. A high open rate suggests that your messages are compelling and relevant to your audience. To improve open rates, consider crafting engaging and personalized SMS content.
Click-Through Rate (CTR)
CTR measures the percentage of recipients who not only opened your message but also clicked on the included links. This KPI helps you gauge the effectiveness of your call-to-action (CTA). A high CTR signifies that your audience is actively engaging with your SMS content and taking the desired actions.
Here’s a video on how you can track your marketing text messages’ click-through rate using Trumpia’s automated texting software:
Conversion Rate
Ultimately, the success of your SMS marketing campaigns hinges on conversions. Whether your goal is to drive website traffic, generate sales, or collect leads, tracking the conversion rate will tell you how well your SMS messages are driving these actions. A high conversion rate is a clear indication that your SMS marketing strategy is working effectively.
Opt-Out Rate
Not all KPIs need to be about success; some are about managing risk. The opt-out rate is the percentage of recipients who unsubscribe from your SMS list. A high opt-out rate can be a red flag that your messages are too frequent, irrelevant, or annoying to your audience. Monitoring this KPI allows you to make adjustments to retain more subscribers.
Response Rate
Engaging with your audience is the cornerstone of SMS marketing. Tracking the response rate, which measures the percentage of recipients who replied to your messages, is vital. A high response rate shows that your audience is actively participating in two-way communication, which can lead to better relationships and more sales.
Time of Engagement
Knowing when your audience is most active can be a game-changer in SMS marketing. Tracking the time of engagement KPI will help you send messages at the right times, increasing the likelihood of them being seen and acted upon. It’s crucial to experiment with different send times and analyze the results to find the optimal times for your audience.
Message Length
The length of your SMS messages matters. Studies have shown that shorter messages are more effective, as they are easier to read and digest. Tracking the average character count of your messages can help you refine your content for better engagement.
Geolocation Metrics
Geolocation KPIs can provide valuable insights for businesses targeting specific regions. Understanding where your SMS recipients are located can help you tailor your messages to local interests and events, leading to more relevant and engaging content.
Cost Per Conversion
SMS marketing is not free, so it’s essential to measure the cost-effectiveness of your campaigns. Calculating the cost per conversion KPI helps you determine the return on investment for your SMS marketing efforts. This information can guide budget allocation and campaign optimization.
Forwarding Rate
A high forwarding rate indicates that your content is shareable and resonates with your audience. Tracking how often your messages are forwarded to others can help you identify your most loyal customers and understand what content is worth sharing.
Segmentation Performance
Segmenting your SMS list based on various criteria, such as demographics, purchase history, or engagement level, can significantly improve campaign results. Monitoring the performance of different segments can help you tailor your content and offers to specific groups, leading to better results.
Compliance Metrics
SMS marketing is subject to strict regulations and compliance standards, such as the Telephone Consumer Protection Act (TCPA) in the United States. Tracking compliance metrics is vital to ensure that your SMS campaigns adhere to legal requirements and avoid potential legal issues.
The Trumpia Advantage in Measuring SMS Marketing KPIs
SMS marketing is a powerful and direct channel for engaging with your audience. To maximize its effectiveness, you need to track and analyze the right KPIs. These key performance indicators, from delivery rate to compliance metrics, provide valuable insights into the success of your campaigns and help you make data-driven decisions to optimize your SMS marketing strategy.
Trumpia’s automated texting software offers multiple ways to track all these SMS marketing KPIs. Our platform is very intuitive and easy to use, so you can view and save all this useful data to refine your SMS marketing campaigns. Trumpia also offers Professional Services; which include a flawless 9-minute response time support, campaign consulting, and more. So if you’re ever stuck with some difficult information, you can have professional help right away.
Check out our SMS marketing pricing plans and get started with Trumpia right away. For additional information, call or text 1-888-707-3030.
