The landscape of marketing has changed significantly due to advancements in technology. There are many options available to businesses, but one of the most effective marketing strategies is utilizing SMS messaging. There are unique consumer laws around SMS marketing, so it is necessary to ensure your business follows them. Consent is key, which is why it is critical to grow your marketing list organically and ethically. Below, you will find helpful strategies on how to grow your SMS marketing list.
How To Grow Your SMS Marketing List
Having a quality SMS marketing list offers several benefits to your business. It builds brand credibility and customer loyalty and can improve your bottom line. Consider the following ways to grow your SMS marketing list.
Offer Incentives
Incentives are a great way to grow your SMS marketing list. Discounts, checkout incentives, and giveaways are often strong motivators. It is critical to understand your audience and offer something valuable to them. The following are commonly employed methods for building your client list.
- To ensure they act promptly, provide time-sensitive offers.
- Consider a percentage off or even a free add-on with any purchase.
- Include the expiration date and a direct link to your products or services.
- Use SMS marketing software to quickly and efficiently reach your customer base.
Leverage Social Media
Americans spend nearly 2.5 hours on social media each day, which accounts for more than one-third of their daily online activities. Use social media to leverage your SMS marketing list. This may include posting about the benefits of joining your list and any offers for signing up. Use your stories, posts, and ads to reach a broad audience. Take the time to create catchy content. You may have less than a second to get someone’s attention, so it must be automatically striking.
Integrate SMS and Email Marketing
SMS has surpassed email marketing in terms of effectiveness. If you have a strong email marketing list, consider using it to boost your SMS marketing list. Send an email to your email subscribers to join your SMS list. Cross-promoting with opt-in links in the email for the SMS list is highly effective. Be sure to highlight the benefits of joining the SMS list in addition to an email listserv. Joining the email list should provide added value for your current subscribers. A great strategy is to let them know they can find out about deals faster. Utilize automated messaging software to effectively deliver on your promise.
Benefits of SMS Marketing
Optimizing where you spend your marketing dollars is vital. Businesses want fast, low-cost, and effective marketing strategies. SMS marketing offers several benefits. Consider the following if you are strategizing how to spend your marketing budget.
Immediate Engagement
Most people have their phones with them or in their hands at all times and read their text messages within minutes of receiving them. This makes SMS marketing a highly effective form of communication. Sending SMS messages to your audience is a great way to boost engagement. Create time-sensitive offers and updates that motivate customers to join your SMS listserv sooner rather than later so you can maximize engagement.
High Open Rates
Unlike alternative forms of marketing, text messages offer statistical advantages. Text messages have an open rate of roughly 98%, which is dramatically higher than emails and other marketing channels. Once a recipient has opened the text, they are much more likely to click through and purchase one of your products or services.
SMS Marketing Software
Businesses who want to grow their SMS marketing list should consult with the experts at Trumpia. The team is skilled in SMS marketing and automated texting software and has a proven track record of success with businesses of all sizes. Contact the team at Trumpia today for more information!
