Marketing campaigns can look different for each business. However, there are evidence-based marketing methods that prove highly successful. SMS campaigns are one of the most effective marketing campaign methods. They offer a higher return on investment as compared to other types of campaigns. Creating an effective strategy includes assessing your campaign’s success. This includes monitoring and understanding key metrics. You may wonder, how can I measure SMS campaign success? Below, you will find helpful tips to ensure your SMS marketing campaign is effective.
How Can I Measure SMS Campaign Success?
Consumers have become much more comfortable providing their personal information to businesses, including their phone numbers. This is beneficial for businesses as SMS campaigns are highly effective. Automated texting software is effective because business-to-consumer messaging is reciprocally beneficial. Businesses benefit from increased sales, revenue, improved visibility, and brand awareness. In addition, consumers benefit from getting exclusive information about sales, discounts, and business campaigns.
Measuring the success of an SMS campaign is key as it can provide you with a lot of information about your business. Several factors are necessary to track during your campaign. This includes the delivery rate, open rate, click-through rate, conversion rate, and opt-out rate. These five factors can provide you with helpful information about your business, in addition to your current and potential customers. The information can help you identify areas of improvement, measure your campaign’s effectiveness, and optimize your return on investment.
Key SMS Campaign Factors
The success of an SMS campaign depends on several factors. Track and assess the following factors during and after your campaign.
Delivery Rates:
Delivery rates refer to the rate at which messages are successfully delivered. This is helpful as you can easily remove numbers and improve the quality of your customer database. High delivery rates demonstrate success when it comes to reaching your intended audience. A good delivery rate is above 95% if you have a high-quality database.
Open Rate:
The next important factor to consider is the open rate. The open rate includes messages that are opened by recipients. A high open rate demonstrates consumer engagement, which can lead to high click-through and conversion rates. This can help your business in many ways, such as increasing brand awareness and your bottom line. A good open rate during an SMS campaign is above 90%.
Click-Through Rate:
The click-through rate (CTR) is the percentage of people who click on the link provided in your SMS message. This demonstrates that your message was compelling enough for the recipient to click on your link and spend time on your website. Action from your audience inevitably boosts engagement. This can increase your conversion rates and improve your sales and revenue. Depending on your industry and several other factors, a great click-through rate is around ten percent.
Conversion Rate:
Conversion rates are a key performance indicator for businesses. This is especially true during and after SMS messaging campaigns. Conversion rates refer to the number of recipients who take certain actions based on your message. These often include making a purchase or filling out a form. Conversion rate data measures the effectiveness of your marketing campaign.
Opt-out Rate:
Opt-out rates determine the amount of recipients who choose to no longer receive messages from your business. It’s critical to choose an SMS marketing service provider that understands your intended audience. This can reduce your opt-out rate to ensure that you maintain your current customer list. It’s important to keep your opt-out rate at less than one percent.
SMS Marketing Service Provider
The team at Trumpia has worked with top companies to achieve great results from SMS campaigns. They can curate and customize a plan that works based on your unique business needs. Contact Trumpia today for more information!
