With a high open rate and the ability to reach donors directly on their phones, text messages offer a convenient and effective way to raise awareness and secure fundraising donations. But crafting the perfect message that resonates with donors requires a strategic approach. Here, we’ll explore different fundraising text message examples that work great and provide tips to help you craft compelling messages for your next campaign.
General Tips and Fundraising Text Message Examples
The Power of Personalization
People are more likely to respond to messages that feel personal. Start by segmenting your donor list based on demographics, giving history, and past interactions. A message to a first-time donor will differ from one to a long-time supporter.
- Example 1: New Donor
Hi [Name], Thanks for signing up to support [Your Organization]! We’re making a difference for [cause] and every contribution counts. Learn more and donate today: [link to donation page].
- Example 2: Loyal Donor
[Name], Your continued support means the world to us! Thanks to you, we’ve [achievement made possible by donations]. Can you help us reach our goal of [new goal]? Donate now: [link to donation page].
Urgency and Impact
Creating a sense of urgency can encourage immediate action from donors. Highlight deadlines, matching opportunities, or the immediate impact their contribution can make.
- Example 3: Matching Gift Opportunity
Just 24 hours left! Every donation for [cause] will be DOUBLED by a generous donor. Help us reach our goal: [link to donation page].
- Example 4: Urgent Need
With wildfires raging, families need your help NOW! A donation of any size provides critical supplies. Text “DONATE” to [number] to contribute.
Storytelling and Emotional Connection
People connect with stories. Share a brief story about a beneficiary or the impact donations have made. This evokes empathy and encourages support.
- Example 5: Beneficiary Story
Meet Sarah, a single mom whose life was changed thanks to your support. Help more families like hers: Text “HOPE” to [number] to donate.
- Example 6: Impact Story
Because of YOU, we provided [number] meals to families in need last month! Donate today and keep the momentum going: [link to donation page].
Calls to Action and Making it Easy to Donate
Every text message should have a clear call to action (CTA). Tell donors exactly what you want them to do, whether it’s visiting a donation page, texting a keyword, or attending an event.
- Example 7: Simple Donation CTA
Can you help provide clean water for children in need? Text “WATER” to [number] to donate $10.
- Example 8: Event Invitation
Join us for our annual fundraising gala! Text “EVENT” to [number] for details and RSVP.
Keep it Short and Sweet
Text messages have a character limit (typically 160 characters). Keep your message concise and impactful.
- Example 9 (original length 130 characters):
Thanks to your support, we’re making a difference for children’s education. Donate today and keep the momentum going! [link to donation page]
- Example 9 (revised to 120 characters):
Your support educates kids! Donate now: [link to donation page]
Gratitude and Appreciation
Always thank your donors for their support. It shows appreciation and encourages continued giving.
- Example 10: General Thank You
Thank you for your generosity! Together, we’re making a difference.
- Example 11: Specific Thank You
Your donation of [amount] provides [specific supplies/services]. Thank you for your compassion!
Best Practices for Fundraising Text Messages
- Get Permission: Always obtain consent before sending text messages.
- Frequency: Don’t bombard donors! Aim for a few messages per month, with relevant content.
- Opt-Out Option: Clearly state how donors can opt-out of receiving future messages (e.g., “Reply STOP to unsubscribe”).
- Mobile-Friendly Donation Page: Ensure your donation page is optimized for mobile devices.
- Track and Analyze Results: Monitor open rates, click-through rates, and donation amounts to measure success and refine your strategy.
The Trumpia Advantage in Text Messaging for Nonprofits and Fundraising
Trumpia is a pioneer texting service for nonprofits that offers the widest range of features in the industry. When it comes to crafting the perfect text message, no other platform offers an all-in-one solution like ours. Add animated GIFs, videos, pictures, personalized data like dates or names, and much more. Trumpia also includes an AI generator that not only crafts effective examples for you but also allows you to edit as you please and save them to keep as templates.
In addition to that, your Trumpia account grants you full access to Workbench, our automated workflow builder with drag-and-drop functionality and customizable pre-built templates. Some of these templates are especially built for specific industries using our decades of experience and the feedback of hundreds of satisfied clients.Start a free 14-day trial today or call/text 1-888-707-3030 to talk to one of our experts.
