If you work in events, you know the importance of RSVP (“Repondez s’il vous plait” or “Reply if you please”). It’s a great way for you to know beforehand how many people are attending the event; calculate costs, staff to hire, and so much more. In this article, we’ll explore...

While email has long been a staple of digital marketing, SMS marketing has quickly become the clear winner in 2025. The ability to deliver instant, personalized, and highly engaging messages directly to a customer’s phone makes SMS far more powerful than the crowded and often ignored email inbox. To truly...

Among the many phishing text messages out there, there’s one that’s particularly vicious and has taken thousands of dollars from users’ accounts in the US: fake bank fraud alerts. The debit card scam text message is probably the most common example of this type of message. In this article, we’ll...

Are you interested in using our product, but you don’t know where to start? You’re not alone, and that’s why we’ve compiled some of the most frequently asked questions regarding SMS marketing and the answers to them.  How effective is SMS texting, and is it more effective than other forms...

In 2025, SMS marketing remains one of the most powerful tools for reaching customers instantly. With open rates exceeding 90%, text messaging gives businesses a direct and personal way to engage audiences, drive conversions, and build brand loyalty. However, the growing use of SMS also comes with increasing scrutiny—especially from...

What is a text blast? It’s a single text message sent to a large group of people at the same time using a texting software. They’re usually text-only, but in some cases they can include links, emojis, animated GIFs, photos, or even videos. Text blasts are usually impersonal: typically, they...

In the world of digital communication, SMS marketing continues to stand out as one of the most powerful and cost-effective ways to engage customers. But in 2025, simply blasting generic text messages is no longer enough. Consumers expect personalization—messages that feel tailored, relevant, and timely. If your SMS marketing strategy...

In an era where businesses increasingly rely on SMS to reach customers, a common question arises: do text messages from toll free count towards usage? Whether you're a small business using SMS for appointment reminders or a large organization sending mass notifications, understanding how toll-free messaging impacts your plan is...

In recent months, a troubling new phishing attempt has surfaced—the Are You Alive phone scam text message. Scammers are exploiting the curiosity and concern of unsuspecting users to steal sensitive information. This message, though simple and vague, is designed to evoke panic or confusion, prompting individuals to respond hastily. If...

If you’ve ever asked yourself, “Is SMS marketing effective for small businesses?”, the answer is a resounding yes. In an era where email inboxes are overflowing and social media algorithms filter what users see, SMS (short message service) offers a direct and highly personal way to reach customers. With open...