archivesms marketing and millennials

Millennials and GenZ are hands down the generations that prefer text messaging the most. Stereotypes aside, there are many reasons for that. The main one is quite obvious: these generations have been using smartphones and high-speed internet from a very young age. Just like Gen-Xers were known as the television...

We can think that SMS marketing is particularly effective with millennials and Gen Z mostly because of their habits on mobile device usage. And although that would be correct, it’s also a quite shallow way to understand the phenomenon. If your target audience is any of these generations (or both),...