University of Wisconsin Higher Education
Location Program Case Study

UW HELP Engages Thousands of Students via SMS

University of Wisconsin Higher Education Location Program case study

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University of Wisconsin Higher Education Location Program

Who They Are

The UW Higher Education Location Program (UW HELP) is the information hub of the UW System and all 26 of their campuses. The program helps students of all ages and backgrounds find a fit among the UW System’s campuses.


Email wasn't getting UW HELP the results they wanted when it came to engaging with students. As a result, UW HELP decided they needed to move away from email, and start sending messages via the channel their students actually use: SMS texting.


UW HELP chose Trumpia because it is the only solution that could set up automated campaigns to engage with different students based off their interests and qualifications. In the end, UW HELP was blown away by the success of the program, with over 22,500 students opting in to receive these updates!

“ We couldn't be happier with the way Trumpia helped us engage students throughout the application process. Being able to automatically send individualized reminders to students, instead of a generic mass one, has been a real plus for us. This has enabled us to help thousands of students get the registration and scholarship information they need on time.”

Randy Parvin, Senior Student Services Coordinator, UW HELP