Iowa State University Extension and Outreach

Science of Parenting Case Study

University Extension Program Increases Blog Traffic Through Mass Texting.

Iowa State University Extension and Outreach case study

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Iowa State The Science of Parenting Challenge

Who They Are

The Science of Parenting is a program offered through Iowa State University Extension and Outreach. It is a blog that presents research and resources to help parents raise their children.


Science of Parenting posts a new article about once a week at an undetermined time. Because readers didn’t know when or how often to check back for new posts, Science of Parenting sought an effective way to alert subscribers when a new article is posted.

Application & Solution

Trumpia helped Science of Parenting set up a mobile keyword, “SCIPARENT”, that readers could text to subscribe to its messaging program. Science of Parenting spread a wide net by advertising the keyword on its blog and social media pages, as well as word of mouth through parenting groups and colleagues. Now, whenever the blog is updated with a new article, subscribers are notified instantly, ensuring that no one misses a post.

“When we set up our account, we were taken through the platform. We both have fulltime jobs, and we’re not marketers at all, so the onboarding process was really helpful in getting us up and running. We’re looking forward to diving deeper into the platform to use more of the advanced features moving forward.”

Lori L. Hayungs, Human Sciences Specialist at Iowa State University Extension and Outreach