Sonoma State University Case Study

Sonoma State University uses SMS to ensure important messages like
academic deadlines are read by students.

Sonoma State University case study

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US Open Improve Internal Communication

Who They Are

A member of the California State University system, Sonoma State University (SSU) is a public university that offers over 45 majors and minors at the bachelor’s level.


Advisors at Sonoma State University send emails for department news, course offerings, etc. Unfortunately, many of their students said they receive too many emails from too many different departments. Advisors would also plaster flyers around campus and wait for students to come into the office, but these methods are known to be unreliable. So, the advisors needed a new way to ensure students were receiving important messages.


Using Trumpia’s integrated platform, SSU is able to engage their students and instantly communicate with them at any time or place via mobile texting, email, and voice broadcasting. They also use the software with their Disability Resource Center to meet the needs of all students. They sent major updates, deadlines to declare majors, and other academic deadlines. They were even able to target students with messages based on their major such as Psychology, Environmental Studies & Planning, Kinesiology, and Nursing. All in all, over 40 percent of undergraduates opted in to receive messages!

“I’ve received nothing but positive feedback from the students, and I plan to share this tool with other institutions so they can also better reach their current students.”

Vanessa Bascherini, M.S., Academic Advisor at Sonoma State University