McConnell AFB Case Study

Air Force Base uses Trumpia to connect with service personnel and their families.

McConnell Air Force Base case study

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McConnell AFB

Who They Are

McConnell Air Force Base is home to thousands of soldiers, civilians, veterans and their families. Based in Wichita, KS, Team McConnell is comprised of the 22nd Air Refueling Wing, the 931st Air Refueling Wing and the Kansas Air National Guard's 184th Intelligence Wing.

http://www.mcconnell.af.mil/

Challenge

McConnell’s marketing team is committed to throwing the best events possible on the base, but they noticed that event attendance was low and that their recreational facilities were underutilized. Because it’s their mission to engage with the McConnell family, they decided they needed a better way to grow their contact list and reach out to the base’s community.

Solution

McConnell turned to Trumpia to increase attendance at on-base events and increase utilization of their facilities. McConnell’s goal was 100 new subscribers, but they got 5 times that with over 500!

“Trumpia has been an amazing tool to reach people living on the base. With knowledgeable experts and a deep feature set, Trumpia has truly helped us grow our subscriber base, increase our event attendance, and share valuable information. We couldn't be happier with the results.”

Tierra Kimble, Marketing Director