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What Is Mass Texting?

Mass texting is a communication strategy where a company sends thousands of text messages at once to a list of subscribers. Mass texting's power is universally proven across all industries with its 98% read rate and quick response rate. According to Forrester, 87% of businesses view texting as an important way to notify, alert, promote, or send reminders. Trum·pia's service starts with mass texting, text keywords, email, and two-way messaging. But our automation goes way beyond common features like keyword responses or scheduled messages. We add powerful tools like automated workflows and Smart Targeting built to:

  • Improve customer engagement
  • Minimize opt outs
  • Automate your campaigns

In short, mass texting leads to better customer communication, improved operations, and higher revenue.

Versatile SMS Marketing Features

Does Mass Text Messaging Work?

We know mass texting works for many reasons. In the last 5 years alone, nearly 33% of consumers (Nielson) have indicated that they want to have text conversations with the companies they engage with. Check out some more facts about mass texting below:

Mass texting is effective because messages are fast, engaging, and get opened

  • Text Messages Get Seen

    98% of text messages are read, compared to just 22% of emails.

  • Text Messages Are Quick

    90% of text messages are read within 3 minutes.

  • Text Messages Are Engaging

    Text messages are responded to 7.5x more often and 60x quicker than emails.

  • Text Messages Are Popular

    89% of consumers say they want to text message to communicate with a business.

The Trum·pia Mass Texting Advantage

Trum·pia's smart messaging does more than the indiscriminate mass texting of other providers.

Automated SMS workflows can carry out messaging chores for you

Automated Workflows Take Mass Texting Farther

There are two distinct ways to automate.

  • First: Trum·pia starts with common methods of automation that leads its users through step-by-step instructions. Although simple, these common methods often have limitations on how you can automate. 
  • Second: Trum·pia offers a much more powerful automated workflow called Workbench. These tools can put your operations on autopilot and do more than simple signups or reminders.

Why Choose Trum·pia's Mass Texting Automation?

  • Trum·pia's automated workflows automate your text and email communications without the need to code or manually carry out repetitive chores. Our software saves you valuable time and handles complex tasks that would be impossible to do manually.
  • Easily customize workflows by dragging and dropping. But not all drag-and-drop user interfaces are the same. Our free-form omnidirectional user interface enables users to place tiles and branch anywhere in the workflow, while others are often limited to one-way binary branching.

Smart Targeting

Trum·pia's Smart Targeting sorts contacts into separate dynamic target groups based on criteria you set, from customer characteristics and specific interests to their behavior. This lets you mass message and still target your subscribers, leading to more effective engagement and fewer opt outs.

  • Dodge the Spam Trap: Unlike other SMS marketing services that require a lot of manual sorting to target your messages, Trum·pia's Smart Targeting does it for you so that your subscribers don't feel spammed.
  • Stay Organized, Always: Our Smart Targeting keeps your distribution lists organized in real-time, automatically updating whenever a new subscriber is added, a contact unsubscribes, or an existing profile gets updated. Competitors only offer tag-based targeting that requires manual updates when subscribers change their status.
Various programs like Salesforce and Zapier can integrate with SMS programs

Personalized Customer Journeys

Trum·pia takes pride in something none of our competitors can match – Personalized Customer Journeys. This means our platform is more than just a collection of features. It automatically engages your subscribers at every stage of your relationship with them.

  • From initial signup and through nurturing, conversion, and the feedback loop, our system can engage subscribers based on their behavioral history and interests.
  • By providing automated and intelligent service, customers are more likely to leave favorable reviews, which in turn lead to more business.
  • Our system can automatically identify and forward your satisfied customers to review sites.

Omnichannel Messaging

Our user interface helps you manage both text and email communications so you can reach 100% of your audience. Even better, we automatically orchestrate text, MMS, & email, so campaigns are coordinated throughout your customer's experience.

  • Multimedia Messaging Service (MMS) messages enable you to send vivid pictures and videos, immediately grabbing your audience's attention.
  • Our email comes with many of the same advanced capabilities that SMS does, like templates, targeting, message scheduling, and automation.
  • Trum·pia comes with integrated omnichannel messaging to carry out coordinated campaigns and consolidated databases. Otherwise, your subscribers can end up with duplicate or uncoordinated messages.

Two-way Messaging & Consolidated Inbox

Any competitor can offer two-way messaging, but it is often limited. Trum·pia’s consolidated inbox allows you to carry out conversations and easily track responses.

  • Track entire conversations in one place, including keyword opt ins, automated messaging, two-way conversations, mass messaging, and all responses.
  • Easily filter your messages by message type or by tag.

API & Integrations

We attract API customers from other services because of our features, pricing, and best-in-class customer support.

  • Send messages across popular channels, like text messaging, MMS, and email.
  • With Trum·pia API, you get powerful database management. You don't have to write code to create lists, add contacts, update them, or even unsubscribe them. It's almost like having a built-in CRM database at no additional cost.
  • We integrate with thousands of applications via Zapier, and have native integrations with other programs like Salesforce, Shopify, and Typeform.

AI-Powered Messaging

Trum·pia uses adaptive AI to generate message content for you, saving you time and adding creativity to your messaging.

  • Just enter the purpose of your desired message and let our system generate creative ideas for you.
  • Generate text and email messages so you don't have to compose anything yourself. just edit and hit send.

Premium Support

Live phone support is available (with the proper plan) 365 days a year, including holidays and weekends.

  • Our average ticket response time is 9 minutes during business hours.
  • Premium plans come with a dedicated account manager who will help you brainstorm and set up your campaigns.

Accolades

Trum·pia is a well-known marketing automation company with A-list clients… We picked it as the best service for marketing campaigns because its standard plan offers robust automation and targeting features such as drip campaigns, dynamic targeting, link tracking and data capture. Its advanced plans include more intricate marketing features such as auto campaigns, conditioned drip campaigns, real-time targeting and behavior tracking.

Getting Started with Mass Text Messaging

So you've decided you want to take advantage of mass texting. Where do you start? First, you need to subscribe to a mass texting service provider like Trum·pia. Service providers give you all the tools you need to opt in contacts and send them messages through whichever number option best suits your use case.What often distinguishes one mass text messaging service provider from another is the power and ease of use of its platform. The reality is, if you want to use SMS texting services, you probably need it right now. Our system is so intuitive and easy to follow that you can start sending messages in seconds while having access to excellent service, resources, and more.

Mass Texting Terminology

  • Mobile Keyword

    A mobile keyword is any word that you select for your customers to text in order to subscribe to your alerts. When a customer texts in your keyword, a text messaging software will automatically capture their phone number and store it in your database. In an ad reading, "Text 'DEALS' to 12345 to join our texting campaign"-- the word DEALS would be the mobile keyword.

  • Online Signup Page

    An online signup page (OSP) allows subscribers to opt in to your mobile campaigns by filling out an online signup form. Some businesses prefer to opt in subscribers through an online signup page instead of a mobile keyword because businesses may want to gather more information about their subscribers, such as their name, interests, or birthday.

  • Short Code

    Short codes are 5- to 6-digit numbers used exclusively for text messaging. They are “short,” easier to remember, easy to text on the go, and allow for high throughput mass messaging. Unfortunately, short codes cannot be used to make and receive voice calls, so a business would have to operate two numbers with this option.

  • Dedicated Short Code

    These short codes are only used by a single organization. This opens them up to a wider variety of campaigns, including text-to-win and text-to-donate programs. You also get to choose any keyword, rather than worrying about whether or not someone else has already claimed it. The drawback of these is that they can cost a prohibitive amount for many organizations.

  • Long Codes

    Long codes are the 10-digit phone numbers we are all familiar with. Along with being more readily recognizable as a phone number than short codes, long codes offer the added benefit of using the same number for both calls and texting. They are also sometimes referred to as 10DLC (10-digit long code).

  • Short (or shortened) Link

    A short link is a web link containing relatively few characters that redirects to a longer web link. These are helpful because they allow you to fit longer URLs into your text messages. Be careful though, because some providers' link shorteners get flagged by service providers, so it's important to choose the right partner.

  • Landline Texting

    Landline Texting (also known as text to landline) enables your business's existing landline or toll-free number to send and receive text messages. This way, people can have an immediate interaction with your business without interrupting their busy day by being stuck on a long phone call or playing email tag.

  • Toll Free

    Toll-free numbers give you the power and flexibility of dedicated short codes but at a fraction of the cost. Toll-Free numbers are 10-digit numbers that begin with the prefix 800, 888, 877, 866, 855, 844, or 833. Carriers allow these numbers to send mass text messages for commercial use.

  • MMS

    Multimedia Messaging Service (MMS) messages enable you to send pictures and videos, making them excel at grabbing your audience's attention and keeping your marketing fun and engaging. The right media make your message stand out from the competition.

Common Use Cases of Mass Texting

  • Broadcasts

    Broadcasts are messages businesses send to your entire (or large part of) customer base. They can be scheduled ahead of time so that all of your users get the message at the same time. Broadcasts are ideal for sending general messages about an upcoming event or sale.

  • Appointment Reminders

    Appointment reminders are targeted messages for specific users or groups to remind them of an appointment they've scheduled or an event they are interested in. Depending on the texting software you use, you can also prompt your contacts to confirm, reschedule, or cancel their appointments so you can get an accurate headcount.

  • User Polls

    User polls are questions you send directly to your subscribers to receive feedback on a product, decision, question, or service. Common examples of user polls are surveys.

  • Text-to-vote

    Text-to-vote mass text messaging campaigns allow your audience to text in to vote for things to determine a winner. This is perfect for mobile marketing campaigns or for fun activities like live polls at sporting events.

  • Text-to-win

    Text-to-win campaigns are when contacts text a mobile keyword into your dedicated short code to enter into a contest with a prize. Customers wouldn't normally expect to receive ongoing updates after enrolling in a contest, so remember to include a disclaimer if you plan to contact them again.

  • Offers

    Since mass texting has a high read rate, mobile offers are some of the most effective SMS marketing campaigns. To drive sales to your stores or online, you need to send effective and targeted messages that entice customers to spend money.

  • Mobile Coupons

    Text coupons are just like paper coupons, but they can be redeemed through a phone via QR or a traditional barcode. Text coupons are also simpler for customers to remember to bring than traditional printed coupons. In fact, SMS coupons are redeemed 10 times more often than paper ones.

How to Send a Mass Text Message

Mass text messages need to be sent through an SMS service provider like Trum·pia. SMS service providers are both cheaper and more effective than other forms of mass marketing, like email or radio ads. They are easy to use and more cost-effective per message than any other messaging channel. With a full-service provider like Trum·pia, we simplify the entire process, turning it into a hassle-free texting experience.

Create a Way to Sign Up

The first step in getting started with mass texting is to create a way for customers to opt in to receive your messages. There are 3 ways to do this.

  • 01

    Mobile keywords allow customers to opt themselves into your messaging campaigns by texting the keyword to your shortcode. Mobile keywords can go on your existing advertisements and give customers an easy way to sign up.

  • 02

    Online signup pages allow customers to opt in by filling out a form on your website, giving you consent to message them and store their contact information.

  • 03

    Provided you have express written consent from your customers that they want to receive messages from you, you can import their contact information into your SMS software so that you can message them.

SMS software allows you to send thousands of messages at once

Send a Mass Message

Simply log in to your account and compose a message. You can do things like:

  • Schedule the message to be sent at a later date
  • Target your message to a specific subset of contacts
  • Attach links for your customers to follow

Once you've sent your message, your service provider should be able to provide you with statistics so you can check how your messaging campaigns are doing.

Example Mass Texting Use Cases

Below, we cover how different types of businesses and organizations have used mass texting to further their goals. This is not an exhaustive list (this is!), but it will help businesses understand how mass texting can help them meet their goals.

  • Retail
  • Marketing
  • Churches
  • Universities
  • Car Dealerships
  • Hotels
  • Political Campaigns
  • Recruiting
  • Real Estate
  • Restaurants

  • Retail - Get The Word Out

    Because 98% of texts get read, it is the most effective way to promote your upcoming sales and increase in-store traffic.

    • Use mass SMS to make new product announcements to your customers.
    • Send more information about upcoming items to your customers to drive interest in your online or in-store offerings.

  • Marketing - Boost Revenue

    With a 98% read rate versus email's 22%, mass texting is the perfect tool to increase customer interest and maximize your ROI.

    • Increase in-store traffic and revenue by mass texting mobile coupons and promotions.
    • Automatically send a reminder if a coupon is about to expire or when a sale is ending in order to get the most out of your marketing campaigns.

  • Churches - Engage Your Congregation

    Mass texting allows for a more convenient way for members to take part in your cause.

    • When a new member texts your keyword, you can forward them a link to your church's site to learn more or to sign up for your newsletter.
    • Through mass SMS you can invite members to participate in ministries, donate to your church, and send event reminders.

  • Universities - Reach Prospective Students

    Mass texting helps improve your communication to prospective students, enhancing how you market your university to them and ultimately increasing your attendance.

    • During critical situations, mass message all students, staff, and faculty to the danger.
    • Send automated mass reminders for approaching application and financial aid deadlines.

  • Car Dealerships - Market Your Cars

    Getting the message out about new models or an upcoming sale can be a tall order. Luckily, mass text messaging allows you to better reach your customers through:

    • Send mass promotions about upcoming holiday sales or new models coming into stock.
    • Send automated mass reminders to interested customers when a model they are interested in is on sale or available for a test drive.

  • Hotels - Boost Revenue Year Round

    Mass texting is the ideal solution for hotels and the hospitality industry to have their messages seen and keep their reservations booked year-round.

    • Increase reservations and sales during the off-season by mass texting promotions like discounts or spa packages.
    • Promote your mobile app by sending them a text link to download. With a nearly 6x higher click-through rate than email, you'll see a significant boost in app downloads.

  • Political Campaigns - Rally Your Supporters

    Maximize engagement and donations, as mass SMS has a better response rate than phone or email outreach.

    • Boost attendance at campaign events with mass invites to your rallies.
    • Send mass messages to your subscribers in order to leverage your base and gather more donations.

  • Recruiting - Increase the Number of Candidates

    For the same reasons you prefer texting with your friends over calling them, mass SMS is the most effective communication channel for recruiting.

    • Market your business to recruits and send new job openings to interested candidates.
    • Cut down on no-shows for job fairs and interviews with automated mass reminders.

  • Real Estate - Market Your Listings

    Mass texting is a simple and cost-effective way to advertise your openings and quickly find interested buyers.

    • Through mass texting, send property listings to different groups of interested buyers based on what they are looking for.
    • Generate interest and send interested buyers updates or MMS pictures of your properties.

  • Restaurants - Send Promotions to Customers

    98% of text messages are read, making it the most effective way to reach your patrons.

    • Send mobile coupons to attract the 77% that are more likely to go to a restaurant during off-peak times if they receive a discount.
    • Announce upcoming specials through mass texting or picture messaging. Send MMS pictures of your menu items to entice customers.

Mass Texting for Critical Alerts

A disaster can leave customers and staff full of questions and concerns about their current safety, evacuation procedures, and well-being. Being able to address these concerns as soon as possible will allow your guests to feel safe.

Time is of the essence during a disaster, so the quicker you get responses, the better you can provide assistance.

SMS messages are great for alerting people during critical events

Here's a real-world use case with a Trum·pia client. Omni Dallas Hotel is a 1,001-room luxury hotel, located in downtown Dallas, Texas. They typically used Trum·pia for employee communication, coordinating their employees, and boosting attendance at company events.But, when crisis struck following a shooting at the Dallas Police Department, the priority immediately became notifying all employees of the situation and the security of the hotel.Fortunately, Omni Dallas was able to use the very same mass communication system they regularly utilized, Trum·pia, for this special case. The Omni Dallas Hotel was able to immediately notify all employees of the event, keeping them and their guests safe as the crisis progressed.

Mass Texting FAQs

Is mass texting legal?

Yes, mass texting is legal. The government requires that anyone you message has to opt themselves in to receive these messages. This happens in a variety of ways, including posting mobile keywords that customers text in to opt in, as well as online signup pages that allow contacts to opt in voluntarily. In addition, if you have written consent from contacts to receive SMS messages, you can import their information into your marketing software.

Is mass texting expensive?

No! In fact, mass texting is one of the most cost-effective communication channels! When you have an SMS software, every text message you send to a customer costs fractions of a cent. When you compare SMS messaging to radio, paper, or TV ads, the return on your investment is extensive. Text messaging companies typically sell "credits" that translate to a certain number of text messages. Text credit costs can vary by company and country due to service fees, and MMS messages typically cost more because more data is sent. Mass texting allows for flexible budgeting to stay within what your company allocates for marketing.

Do people want to receive mass texts?

Yes! In fact, 89% of consumers say they want to send and receive mass text messages to communicate with a business. They can receive helpful updates or information from a curated list of businesses that they want to interact with. Of course, you have to have the contact's permission to send them these texts, but opting in contacts to receive your messages can be quick and easy. Remember, give them a way to opt out to stay within regulations.

Is mass texting common?

Mass texting is very common. As industries realize the power and reach of text message marketing, it's becoming one of the most popular ways to market to customers. More customers and audiences are becoming familiar with this type of marketing, making it increasingly effective.