Longwood University Case Study

Longwood University used Trumpia to coordinate specific groups of
volunteers during the 2016 vice-presidential debate.

Longwood University case study

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Longwood University

Who They Are

Longwood University is a four-year public university in Farmville, Virginia, and the third oldest public university in the state.



Longwood University was selected to host the sole vice-presidential debate of the 2016 election cycle on their campus. So, Longwood University needed a platform that could accomplish two things. 1) Effectively coordinate volunteers in real time for the day of the debate and corresponding events the week prior. 2) Keep attendees and students notified of on-campus events.


With Trumpia, Longwood was able to engage volunteers with the most immediate communication channel, texting. They used it to confirm shifts, send important notifications, and inform attendees of live T.V. times. All in all, they were able to collect a little over 1000 volunteers, which is about a fifth of their total undergraduate population. From that pool, they were even able to apply our Smart Targeting tool to send messages to specific groups of volunteers. Here are some of the ways they used Trumpia.

  • They made a list of all media-credentialed volunteers, so they could find a Spanish-speaking student with media-credentials to be interviewed for one of the Spanish networks.
  • Two residence halls (over half of their on-campus living) had to be emptied for the debate itself. They used texting to easily notify all the students who lived in those dorms when they were allowed to return to their rooms.
  • They scheduled messages, so they could give equal “shoutouts” to different networks (ie: ABC, Fox, NBC, CNN, etc.) that were broadcasting at the same time.

"We were so impressed with how everything worked out, and we had no hiccups. Everyone is excited to use the platform and thinks it's really cool."

Paige Rollins, Assistant Director of Live Digital Events