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How SMS Marketing Works: Promoting Your Business

Section 2:Promote Your Keyword

The next step is to let customers know how they can join your text marketing program, which you can do in a number of ways. Include it in flyers or at the end of your receipts. Display it around your shop or on your counter so customers can see the promotion and know how to opt-in using your mobile keyword and short code. Other ways of promoting include: posting on social media or local print ads.

  • Hard Rock Café using Trumpia to offer exclusive deals and promotions only through texts.

  • eBay used Trumpia to help promote their app release, which has received over 100 million downloads.

  • Taco Bell used Trumpia to conduct text message surveys on customer receipts to help measure and improve their customer satisfaction.

  • Boost your engagement through Social Media like Rapper T.I. did when he used Trumpia to promote his movie debut of "Takers" by having fans text his mobile keyword for a chance to win a private screening.

More Ways to Promote Your Business With Mobile Keywords:

Other options you can also use for promoting your mobile keyword include: incentivizing customers by offering a coupon, which you can send automatically to your customers that opt-in. The more phone numbers you collect and add to your distribution list, the more effective your marketing campaigns will be.

  • With Trumpia, your business can build a mobile loyalty program much like Wendy's does with their SMS Marketing Campaigns.

  • The Lakers incentivized fans with game tickets as part of their marketing promotions, using LAKERS as their mobile keyword for a text-to-win campaign.

See How Big Brands Have Used Trumpia

Why Customers Love Trumpia

  • jamba juice

    Trumpia's SMS marketing provides us with the most direct, immediate and affordable way to connect with local residents and quickly build a loyal following.

    Brett Thomas, Owner of Jamba Juice, Bakersfield

  • Jack's Surfboards

    People seem to really respond to the texts and come back to get a discount. If they are already in the store and sign up, we have found that they are likely to buy more.

    Nicole Stratton, Marketing Coordinator, Jack's Surfboards


    With Trumpia's text messaging software, you can reach who you need to reach instantly no matter where they are. Simply put, SMS works.

    Blair Farly, Director of communications at Mariners Church, Irvine