Trust is the cornerstone of financial service. Customers need to trust that their money is safe, that it will be handled responsibly, and that they will be instantly notified whenever an issue arises. That's where text messaging comes in. SMS is the most immediate, reliable, and attention-grabbing form of communication there is. And by notifying customers on low balances, late fees, or suspicious activity on their accounts, you'll build trust in your institution which'll permeate to every aspect of your business.