{"id":815,"date":"2023-02-03T14:24:43","date_gmt":"2023-02-03T21:24:43","guid":{"rendered":"https:\/\/trumpia.com\/blog\/?p=815"},"modified":"2023-10-05T09:24:18","modified_gmt":"2023-10-05T16:24:18","slug":"how-to-do-mass-texting-the-right-way","status":"publish","type":"post","link":"https:\/\/trumpia.com\/blog\/how-to-do-mass-texting-the-right-way\/","title":{"rendered":"How to Do Mass Texting The Right Way"},"content":{"rendered":"\n<p><a href=\"https:\/\/www.trumpia.com\/product\/core-features\/mass-texting\" target=\"_blank\" rel=\"noreferrer noopener\">Mass texting<\/a> is the marketing strategy that involves sending thousands of text messages to a list of subscribers at once. It can be used in multiple industries and use multiple SMS marketing tools like mobile coupons, appointment reminders, updates, and similars. In this article, you\u2019ll learn <strong>how to do mass texting <\/strong>in a way that\u2019s not only effective but also compliant with current regulations.<\/p>\n\n\n\n<p>Even though theory is always valuable, practice is equally useful. That\u2019s why we invite you to <a href=\"https:\/\/www.trumpia.com\/free-trial\" target=\"_blank\" rel=\"noreferrer noopener\">start a 14 day Free Trial<\/a> and try Trumpia\u2019s texting software yourself. Once you start your trial, login Trumpia, import a list of contacts, compose a message, and schedule it to be sent.<\/p>\n\n\n\n<p>Here are some useful video tutorials you can follow:<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"How to Import Contacts | Trumpia Texting Software Tutorial\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/ng9qPckSLvs?feature=oembed&#038;enablejsapi=1&#038;origin=https:\/\/trumpia.com\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><figcaption>How to Import Contacts<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"How to Compose and Send Mass Text Messages Using Trumpia&#039;s Texting Software | Mass Texting Software\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/PJFLN7iTc-I?feature=oembed&#038;enablejsapi=1&#038;origin=https:\/\/trumpia.com\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><figcaption>How to do Mass Texting<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Trumpia - Send Message Tutorial | How to Compose &amp; Send a Message Using our Texting Software\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/xaWgA1bel7o?feature=oembed&#038;enablejsapi=1&#038;origin=https:\/\/trumpia.com\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><figcaption>How to Compose and Send a Message<\/figcaption><\/figure>\n\n\n\n<p>If you haven\u2019t used text messaging for marketing before, you\u2019ll notice the extremely high open rate SMS marketing has to offer (<a href=\"https:\/\/trumpia.com\/blog\/a-compilation-of-useful-sms-marketing-facts-and-statistics\/\">98%<\/a> compared to other channels).<\/p>\n\n\n\n<h2>Covering the Basics of How to Do Mass Texting<\/h2>\n\n\n\n<h3>Can I Send Mass Texts to Anyone? Is That Legal?<\/h3>\n\n\n\n<p>A quick answer would be yes, you can. But there are a few conditions you need to consider. There are certain <a href=\"https:\/\/trumpia.com\/blog\/is-sms-marketing-legal-learn-more-about-sms-regulations\/\" target=\"_blank\" rel=\"noreferrer noopener\">SMS marketing regulations<\/a> that you need to follow and be aware of. You can send text messages to anyone as long as that person has opted-in your text marketing lists. That means those users provided prior express consent to you to send SMS messages with marketing and promotional purposes.&nbsp;<\/p>\n\n\n\n<p>You can learn more about how to get that consent and even improve your <a href=\"https:\/\/trumpia.com\/blog\/how-to-improve-your-sms-marketing-opt-in-rates\/\" target=\"_blank\" rel=\"noreferrer noopener\">SMS marketing opt-ins here<\/a>.<\/p>\n\n\n\n<p>Now that you\u2019re ready to start doing mass text messaging in a rightful, clean way, you\u2019re ready for the next step.<\/p>\n\n\n\n<h3>Contact List Segmentation<\/h3>\n\n\n\n<p>Creating customer profiles through customer segmentation is a great way to make sure you\u2019re sending messages that convert better. A good segmentation can bring multiple benefits to your campaign:<\/p>\n\n\n\n<ul><li>Decrease bounces and opt-outs.<\/li><li>Increase customer loyalty.<\/li><li>Identify new opportunities.<\/li><li>Improve customer service.<\/li><li>Refine your future texting campaigns.<\/li><\/ul>\n\n\n\n<p>You can segment your customers lists by setting different goals to each campaign. Then, you need to filter your customers into different lists determined by those goals. Once the messages are sent, analyze the results to determine your <a href=\"https:\/\/trumpia.com\/blog\/an-overview-on-sms-marketing-conversion-rate\/\" target=\"_blank\" rel=\"noreferrer noopener\">SMS marketing campaign ROI<\/a>.<\/p>\n\n\n\n<p>Some of the most common segmentation models are:<\/p>\n\n\n\n<ul><li>By demographics (age, gender)<\/li><li>By region (state, city, county)<\/li><li>Psychographics (interests, values, personality traits)<\/li><li>Technographic data (do they use mobile or desktop? Do they use apps?)<\/li><li>By behavior (frequency in specific actions, product use)<\/li><\/ul>\n\n\n\n<p>Most of the texting software programs and apps in the SMS marketing industry only capture very basic information. With Trumpia\u2019s <a href=\"https:\/\/www.trumpia.com\/product\/core-features\/data-capture\">SMS Da<\/a><a href=\"https:\/\/www.trumpia.com\/product\/core-features\/data-capture\" target=\"_blank\" rel=\"noreferrer noopener\">t<\/a><a href=\"https:\/\/www.trumpia.com\/product\/core-features\/data-capture\">a Capture<\/a>, you can obtain more in-depth information from your subscribers and use not only the segmentation models listed above but even create your own ones.&nbsp;<\/p>\n\n\n\n<h3>Mass Texting Messages Format<\/h3>\n\n\n\n<p>Regardless of what segment you aim to, it\u2019s definitely a good practice to take care of the writing in your text messages. Not only grammar but more importantly, taking care of those things that don\u2019t make your message look like it was written by a bot:<\/p>\n\n\n\n<ul><li>Conversational language: short, light-hearted, conversational text messages are definitely engaging. If your audience\/service allows a more informal tone, using emojis is also a good practice.&nbsp;<\/li><li>Avoid abbreviations, lingo, or using <a href=\"https:\/\/www.trumpia.com\/product\/core-features\/text-keywords\" target=\"_blank\" rel=\"noreferrer noopener\">text keywords<\/a> or any other wording that is difficult to remember or even understand. Not everybody will understand you, and if they don\u2019t they\u2019ll very likely opt-out of your list.<\/li><li>Use images like photos, pictures; even videos with Multimedia Messaging Service (MMS). Trumpia\u2019s <a href=\"https:\/\/www.trumpia.com\/product\/omni-channel\/mms-messaging\" target=\"_blank\" rel=\"noreferrer noopener\">MMS messaging software<\/a> also includes voice broadcasting!<\/li><\/ul>\n\n\n\n<h2>A Dedicated Mass Texting Software Vs. Texting Apps<\/h2>\n\n\n\n<p>If you\u2019re interested in mass text messaging it\u2019s very likely you\u2019ve found many text messaging apps on the internet. And even though they\u2019re tempting, they\u2019re not as useful and effective as a dedicated <a href=\"https:\/\/www.trumpia.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">texting software<\/a>. Apps are especially limited for mass text messaging because they allow a certain number of contacts to send messages to. With Trumpia, you can send all the text messages <a href=\"https:\/\/www.trumpia.com\/pricing-plans\" target=\"_blank\" rel=\"noreferrer noopener\">included in your plan<\/a> to as many contacts as you need to.<\/p>\n\n\n\n<p>Another big limitation of using apps is that whenever someone replies to a message, everyone else receives that reply. Mass text messaging is not the same as group texting, and your subscribers appreciate privacy. A texting software like Trumpia allows you to have 1 to 1 conversations through <a href=\"https:\/\/www.trumpia.com\/product\/core-features\/two-way-texting-1-to-1-texting\" target=\"_blank\" rel=\"noreferrer noopener\">two-way-texting<\/a>.<\/p>\n\n\n\n<p>Lastly, apps do not always make it easy for users to opt-out. They feature settings that make it difficult for people to leave; people who eventually surrender, mute the conversation and end up hating your company because of the poor experience they had. If you use a dedicated software, adding opt out keywords like STOP or CANCEL is more than enough for people to leave. Doing this is also required by the regulations we mentioned before.<\/p>\n\n\n\n<p>Do you have any questions about how to use Trumpia? Call or Text 1-888-707-3030 today!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mass texting is the marketing strategy that involves sending thousands of text messages to a list of subscribers at once. It can be used in multiple industries and use multiple SMS marketing tools like mobile coupons, appointment reminders, updates, and similars. In this article, you\u2019ll learn how to do mass texting in a way that\u2019s [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":816,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":""},"categories":[11],"tags":[118,45,105],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.10 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Do Mass Texting The Right Way | Mass Texting Software<\/title>\n<meta name=\"description\" content=\"In this article, you\u2019ll learn how to do mass texting in a way that\u2019s not only effective but also compliant with current regulations.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/trumpia.com\/blog\/how-to-do-mass-texting-the-right-way\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Do Mass Texting The Right Way | Mass Texting Software\" \/>\n<meta property=\"og:description\" content=\"In this article, you\u2019ll learn how to do mass texting in a way that\u2019s not only effective but also compliant with current regulations.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/trumpia.com\/blog\/how-to-do-mass-texting-the-right-way\/\" \/>\n<meta property=\"og:site_name\" content=\"Trumpia Blog | SMS Automation &amp; 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