{"id":812,"date":"2023-01-30T10:44:20","date_gmt":"2023-01-30T17:44:20","guid":{"rendered":"https:\/\/trumpia.com\/blog\/?p=812"},"modified":"2023-04-11T08:09:23","modified_gmt":"2023-04-11T15:09:23","slug":"an-overview-on-sms-marketing-conversion-rate","status":"publish","type":"post","link":"https:\/\/trumpia.com\/blog\/an-overview-on-sms-marketing-conversion-rate\/","title":{"rendered":"An Overview on SMS Marketing Conversion Rate"},"content":{"rendered":"\n

SMS marketing conversion rate<\/strong> is probably the most important thing for you to keep in mind at the moment of investing in text messaging for promotional use. By knowing this, you can understand how much profit you\u2019re making from SMS marketing<\/a>; costs per purchase\/customer, and how text messaging is contributing to your company\u2019s overall growth.<\/p>\n\n\n\n

In this article, we\u2019ll go over the basics of SMS marketing conversion rate<\/strong> and the metrics you need to pay attention to in order to measure your SMS marketing campaign<\/a> success.<\/p>\n\n\n\n

Do you have any particular question about this topic? If you don\u2019t find it in this article, we invite you to call or text 1-888-707-3030. One of our experts will be glad to provide an answer to you.<\/p>\n\n\n\n

What is SMS Marketing Conversion Rate?<\/h2>\n\n\n\n

Conversion Rate is the number of targets obtained divided by the number of contacts that actually received a message from your campaigns. Conversion rate is expressed as a percentage; multiplying the result by 100. <\/p>\n\n\n\n

At the same time, it\u2019s good to remember that \u2018conversion\u2019 is not only a sale (although it\u2019s usually what marketers focus on the most). A conversion can also be a form submission, a phone call; watches on a video, and any other desired objective we want to measure and improve.<\/p>\n\n\n\n

How good (or not) your conversion rate will be will greatly depend on your objectives. Downloading a document is not the same as creating an account or clicking on a landing page. One thing is sure: SMS marketing conversion rate<\/strong> is usually 2 or 3 times higher than any other lead generation channel like email, social media, or even Google ads.  <\/p>\n\n\n\n

SMS Conversion Rate Metrics You Need to Know<\/h2>\n\n\n\n

Even though SMS marketing conversion rate<\/strong> will depend on your objectives, there are certain metrics and KPIs (Key Performance Indicators) that will also determine your campaign\u2019s success:<\/p>\n\n\n\n

Click-Through Rate<\/h3>\n\n\n\n

Just like it was hinted at in some lines above, clicks are among the most common objectives in any marketing campaign; so CTR is an equally common KPI; which measures how many subscribers clicked the URL you shared. <\/p>\n\n\n\n

Click-through rates vary depending on each business and the nature of the offering behind it. CTRs are also affected by factors like seasonality, pricing, or even the platform in which the conversion was generated.<\/p>\n\n\n\n

Open Rates<\/h3>\n\n\n\n

These are directly related to CTRs. Having high open rates but low CTRs, for example, can be an indicator that your call to action may not be appealing to your contacts. Open rates in SMS marketing are usually difficult to track or measure because of the limitations most texting platforms have.<\/p>\n\n\n\n

Luckily, Trumpia\u2019s intelligent texting software<\/a> features a comprehensive tracking<\/a> tool that solves that limitation and allows two ways to obtain data from the links you add to your text messages:<\/p>\n\n\n\n