{"id":808,"date":"2023-01-27T10:38:48","date_gmt":"2023-01-27T17:38:48","guid":{"rendered":"https:\/\/trumpia.com\/blog\/?p=808"},"modified":"2023-05-03T09:28:44","modified_gmt":"2023-05-03T16:28:44","slug":"sms-marketing-vs-email-marketing-why-not-both","status":"publish","type":"post","link":"https:\/\/trumpia.com\/blog\/sms-marketing-vs-email-marketing-why-not-both\/","title":{"rendered":"SMS Marketing vs. Email Marketing: Why Not Both?"},"content":{"rendered":"\n

The internet loves dichotomies. \u2018X vs. Y\u2019 is one of the most typical search queries in practically every industry. In ours, SMS marketing vs. email marketing <\/strong>is among the top questions. And although we believe it\u2019s valid to differentiate one from another, we also think that in this case it\u2019s much better to do both instead of choosing one side over the other. <\/p>\n\n\n\n

In this article, we\u2019d like to go over those points in which SMS and email marketing complement each other. So maybe after reading it you can find out that you don\u2019t need to choose, and you can have the best from both worlds.<\/p>\n\n\n\n

Switching \u2018SMS Marketing vs. Email Marketing\u2019 for \u2018SMS and Email Marketing\u2019<\/h2>\n\n\n\n

SMS marketing<\/a> involves sending short marketing text messages to a subscribers list. Same applies to email marketing, although the messages go to their email accounts and are usually longer than text messages. In both cases, marketing messages should be sent to lists of people who somehow subscribed to receive them. Buying lists of emails as well as phone numbers not only can lead to massive opt-outs but even some serious problems<\/a>.<\/p>\n\n\n\n

\"sms<\/figure>\n\n\n\n

How Text Messaging and Email Complement Each Other<\/h3>\n\n\n\n

Let\u2019s go over how each tool covers areas that the other doesn\u2019t, as a way to understand how they can work together.<\/p>\n\n\n\n

SMS Marketing – Advantages<\/h4>\n\n\n\n

No need for Internet Connection<\/h5>\n\n\n\n

Even though we\u2019re living in a hyper-connected world, connection is not always available; whether it is for coverage problems or limitations that still exist on the internet connection. Unlike email, text messages require only access to a smartphone and a mobile network. <\/p>\n\n\n\n

Short and Concise Messages<\/h5>\n\n\n\n

There\u2019s a limit of 160 characters for each text message so SMS marketing offers the chance to send concise, straightforward messages. In some contexts or for some specific goals, keeping messages short and to-the-point can make them more likely to open, read, and even convert. <\/p>\n\n\n\n

Higher Open Rate & Faster Delivery<\/h5>\n\n\n\n

Text messages have a 98% open rate<\/a>, which makes it practically sure that your audience will see them. And at the same time, they\u2019re delivered immediately: no waiting for you or your clients and prospects.<\/p>\n\n\n\n

Higher Acceptance and Response Rates<\/h5>\n\n\n\n

SMS messages are usually much more welcome than other media. Only 3% of them are considered spam. Text messages also have a higher engagement rate because they appeal to people in a more personal way and the SMS marketing usage is not overblown compared to other lead generation strategies. That also translates into higher response rates.<\/p>\n\n\n\n

Email Marketing Advantages<\/h4>\n\n\n\n

More Versatility in Formats<\/h5>\n\n\n\n

Emails have no character limit or any similar restrictions. Aside from sending reminders, announcements, and other typical messages (that can also be covered by text messages); email marketing offers multiple formats like Newsletters, Press Releases, long-form educational content, and graphic\/audiovisual content (although text can also somehow cover that with MMS Messaging<\/a>).<\/p>\n\n\n\n

Higher Level of Personalization<\/h5>\n\n\n\n

Emails’ visual capabilities allow you to personalize your marketing messages by adding many more elements of your brand\u2019s identity; like colors, logos, fonts, and so much more. That level of personalization can have a great impact on your audience, engage them better and help increase your conversion rates.<\/p>\n\n\n\n

It\u2019s Better to Lead People to Your Website<\/h5>\n\n\n\n

If your intention is to lead more traffic to your website, emails are one of the most effective ways to do it. Targeted emails can increase the number of visitors to your website; especially to the landing pages that offer your products or services.
Trumpia\u2019s text messages offer a similar capability with our Compliant Link Shortener<\/a>. Still, keep in mind that due to SMS messages character limitation emails allow you to share many more links.<\/p>\n\n\n\n

It\u2019s Widely Used; Especially for B2B<\/h5>\n\n\n\n

99% of email users<\/a> open their emails every day; sometimes even 20 times a day. People usually do that with an intention: looking for updates, product information, customer service responses, and more. On the other hand, emails are also the most commonly used form of communications between businesses; especially with those located overseas. <\/p>\n\n\n\n

When Should You Use SMS Marketing vs. Email Marketing<\/h2>\n\n\n\n

Although the final decision is yours, here\u2019s a list of suggested uses for each lead gen tool:<\/p>\n\n\n\n

SMS Marketing:<\/h3>\n\n\n\n