{"id":793,"date":"2023-01-16T10:22:53","date_gmt":"2023-01-16T17:22:53","guid":{"rendered":"https:\/\/trumpia.com\/blog\/?p=793"},"modified":"2023-01-16T10:22:55","modified_gmt":"2023-01-16T17:22:55","slug":"how-sms-marketing-engages-both-millennials-and-gen-z","status":"publish","type":"post","link":"https:\/\/trumpia.com\/blog\/how-sms-marketing-engages-both-millennials-and-gen-z\/","title":{"rendered":"How SMS Marketing Engages Both Millennials and Gen Z"},"content":{"rendered":"\n<p>We can think that <a href=\"https:\/\/www.trumpia.com\/sms-marketing\" target=\"_blank\" rel=\"noreferrer noopener\">SMS marketing<\/a> is particularly effective with millennials and Gen Z mostly because of their habits on mobile device usage. And although that would be correct, it\u2019s also a quite shallow way to understand the phenomenon. If your target audience is any of these generations (or both), and if you intend to use text messaging for marketing reasons, you need a more in-depth insight.<\/p>\n\n\n\n<p>In this article, we\u2019ll go over how each generation particularly engages with SMS marketing; effective strategies, and some numeric data you may find useful.<\/p>\n\n\n\n<p>If you have any specific questions about how to use texting to engage any specific audience, you can also rely on Trumpia.\u00a0 Call or text 1-888-707-3030 or <a href=\"https:\/\/www.trumpia.com\/contact-us\" target=\"_blank\" rel=\"noreferrer noopener\">book a consultation here<\/a>. Our Account Executives will be glad to provide you with the answers you need.<\/p>\n\n\n\n<h2>SMS Marketing and Millennials<\/h2>\n\n\n\n<p>According to recent <a href=\"https:\/\/trumpia.com\/blog\/a-compilation-of-useful-sms-marketing-facts-and-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener\">SMS marketing statistics<\/a>, this is the focus group that uses mobile the most in the US. They\u2019re the first generation growing up using text messaging and that is heavily impacted in the way they communicate in general. So having conversations via text messaging is a good way to kickstart any marketing engagement with them.\u00a0<\/p>\n\n\n\n<p>For that reason, <a href=\"https:\/\/www.trumpia.com\/product\/core-features\/two-way-texting-1-to-1-texting\" target=\"_blank\" rel=\"noreferrer noopener\">two way messaging<\/a> becomes an invaluable tool. Not only because you\u2019re giving them the opportunity to participate in the marketing conversation (and clarify any of their concerns) but also because two-way texting allows you to capture useful data that you can use to refine any future campaigns.<\/p>\n\n\n\n<p>Trumpia\u2019s <a href=\"https:\/\/www.trumpia.com\/\">texting software<\/a> not only includes two-way texting as one of its main features but also offers unique advantages over other competitors\u2019 products. With Trumpia, you get:<\/p>\n\n\n\n<ul><li><strong>Pre-built messaging templates<\/strong><\/li><li><strong>Smart targeting:<\/strong> which allows you to collect data like region, behavior, interests, and other much more complex information than just age, gender, etc.<\/li><li><strong>Threaded Conversations:<\/strong> meaning you can have multiple text engagements at the same time and get to keep their records.<\/li><li><a href=\"https:\/\/www.trumpia.com\/product\/omni-channel\/mms\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>MMS messaging<\/strong><\/a><strong> enabled<\/strong>: you can include images in the conversation for better understanding and engagement.<\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" width=\"1000\" height=\"666\" src=\"https:\/\/trumpia.com\/blog\/wp-content\/uploads\/2023\/01\/sms-marketing-and-millennials-.jpg\" alt=\"sms marketing and millennials\" class=\"wp-image-796\" srcset=\"https:\/\/trumpia.com\/blog\/wp-content\/uploads\/2023\/01\/sms-marketing-and-millennials-.jpg 1000w, https:\/\/trumpia.com\/blog\/wp-content\/uploads\/2023\/01\/sms-marketing-and-millennials--300x200.jpg 300w, https:\/\/trumpia.com\/blog\/wp-content\/uploads\/2023\/01\/sms-marketing-and-millennials--768x511.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h3>Extra Considerations for the Millennial Audience<\/h3>\n\n\n\n<p>Millennials are <a href=\"https:\/\/www.pewresearch.org\/fact-tank\/2020\/04\/28\/millennials-overtake-baby-boomers-as-americas-largest-generation\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">the largest living generation in the USA<\/a> , which means they have a massive\u00a0 impact on the country\u2019s economics. There are two main traits that distinguish their consumer habits:<\/p>\n\n\n\n<h4>Custom Experiences = Brand Loyalty<\/h4>\n\n\n\n<p>Having a personalized experience makes millennials especially loyal to certain brands. In order to gain that loyalty, it\u2019s essential to provide custom experiences that align with their needs and values. For this matter, a tool like Trumpia\u2019s <a href=\"https:\/\/www.trumpia.com\/product\/automation\/smart-targeting\" target=\"_blank\" rel=\"noreferrer noopener\">Smart Targeting<\/a> can be an ace in the hole.\u00a0<\/p>\n\n\n\n<p>You can send targeted SMS messages with your latest products or services; sales discounts, special prices, or brand updates. Since these messages can be filtered you can provide very specific information to very specific audiences; reduce customer support time, and lead customers into what they want faster and more accurately. Which they will love and make them choose your brand over others.<\/p>\n\n\n\n<h4>Online Shopping<\/h4>\n\n\n\n<p>In December 2022, <a href=\"https:\/\/ojdigitalsolutions.com\/online-shopping-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Digital Solutions<\/a> published an article in which they said 20.2% of online customers in the US are millennials between 25 and 34 years old. Considering how <a href=\"https:\/\/trumpia.com\/blog\/4-ways-to-use-sms-marketing-for-ecommerce\/\" target=\"_blank\" rel=\"noreferrer noopener\">SMS marketing works with eCommerce<\/a>, texting brings multiple opportunities for online stores of all sizes.\u00a0<\/p>\n\n\n\n<p>According to <a href=\"https:\/\/www.statista.com\/statistics\/1351728\/united-states-online-grocery-buyers-generation\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Statista<\/a>, millennials are also the leading generation when it comes to online grocery shopping. That saves them money because they only buy what they need, with little to no influence from what they could have around in a traditional store. This is another indicator on the level of personalization and time management millennials demand.<\/p>\n\n\n\n<h2>SMS Marketing and Gen Z<\/h2>\n\n\n\n<p>Gen Z are the people born between 1997 and 2012; meaning they are between the ages of 26 and 11 at the moment of this article\u2019s publication. They were born in the digital age and if millennials are \u2018mobile first\u2019, Gen Zers and \u2018mobile only\u2019. They look for immediate gratification and appreciate content that serves a purpose. They need something that cuts through the noise, so standard promotional messages will not work with them.<\/p>\n\n\n\n<p>SMS marketing for GenZ should be oriented to solve specific problems. <a href=\"https:\/\/www.trumpia.com\/product\/core-features\/appointment-reminders\" target=\"_blank\" rel=\"noreferrer noopener\">Text appointment reminders<\/a> are one good example for that. These messages not only will provide them with something useful but at the same time can easily be set to be replied with a Yes\/No answer; which can help your young clients respond on the fly.<\/p>\n\n\n\n<p>Just like with Two-Way Texting, Trumpia\u2019s SMS appointment reminders also feature Smart Targeting, plus unique features like:<\/p>\n\n\n\n<ul><li><strong>Automation:<\/strong> featuring our drag-and-drop workflow builder called <a href=\"https:\/\/www.trumpia.com\/product\/workbench-text-message-workflow\" target=\"_blank\" rel=\"noreferrer noopener\">Workbench<\/a>, and the ability to easily run drip campaigns.<\/li><li><strong>Lifecycle Engagement software:<\/strong> an automated engagement platform that allows you to create intelligent messages, which reduces opt-outs and delights your audiences.<\/li><li><strong>Omnichannel Messaging:<\/strong> integrate other channels like email, send voice messages, and more to your text messaging campaign.<\/li><li><strong>API: <\/strong>includes integration with existing scheduling software or via Zapier.<\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" width=\"1000\" height=\"666\" src=\"https:\/\/trumpia.com\/blog\/wp-content\/uploads\/2023\/01\/sms-marketing-and-genz.jpg\" alt=\"sms marketing and millennials\" class=\"wp-image-797\" srcset=\"https:\/\/trumpia.com\/blog\/wp-content\/uploads\/2023\/01\/sms-marketing-and-genz.jpg 1000w, https:\/\/trumpia.com\/blog\/wp-content\/uploads\/2023\/01\/sms-marketing-and-genz-300x200.jpg 300w, https:\/\/trumpia.com\/blog\/wp-content\/uploads\/2023\/01\/sms-marketing-and-genz-768x511.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h3>Extra Considerations for the Gen Z Audience<\/h3>\n\n\n\n<p>Just like Millennials, Gen Zers prefer texting as a means of communication. But unlike them and older generations, GenZ consumers check their text messages faster: 44% of them look at notifications within a minute of getting a text.&nbsp;<\/p>\n\n\n\n<p>That gives us an idea on the need of instant gratification we mentioned before. And here are some ideas on how that can be satisfied with SMS Marketing:<\/p>\n\n\n\n<h4>Text Messaging in the Hiring Process<\/h4>\n\n\n\n<p>Many Gen Zers are part of the sales force nowadays. <a href=\"https:\/\/www.trumpia.com\/solutions\/use-cases\/recruiting-departments\" target=\"_blank\" rel=\"noreferrer noopener\">Text messaging for recruiting<\/a> satisfies their need not only to receive good (or not so good) news while applying for a job but also to make them actively participate in it. Among other things, two-way texting enables <a href=\"https:\/\/trumpia.com\/blog\/how-text-messaging-for-recruiting-works-with-examples\/\" target=\"_blank\" rel=\"noreferrer noopener\">text interviews<\/a>. This is a useful pre-screening tool that allows recruiters to verify candidates\u2019 skills, experience, cultural fit, and other traits that can determine if they\u2019re a good fit or not.<\/p>\n\n\n\n<p>Other texting benefits that Gen Zers will definitely appreciate during the whole hiring process are:<\/p>\n\n\n\n<ul><li>Text-to-apply &#8211; via QR Codes or <a href=\"https:\/\/www.trumpia.com\/industry_solutions\/text-keywords-for-recruiting\" target=\"_blank\" rel=\"noreferrer noopener\">text keywords<\/a>.<\/li><li>Interview Reminders<\/li><li>Interview Follow ups<\/li><li>Onboarding text messages<\/li><\/ul>\n\n\n\n<h4>Turn Your Gen Z Audience into Brand Ambassadors<\/h4>\n\n\n\n<p>Gen Z and millennials are very similar in many ways. One of them is the level of involvement they intend to have with brands, which is much deeper than older generations. They don&#8217;t want to just be passive consumers: they want to be an active part of your company. You can do that, and text messaging can help.<\/p>\n\n\n\n<p>When you send a text message, you can openly ask your audience to share it with their friends; spread the word. Sharing a screenshot of that message on social media can also help. You can encourage your <em>amateur<\/em> band ambassadors by rewarding their loyalty. You can automate your text messages to send <a href=\"https:\/\/www.trumpia.com\/product\/core-features\/sms-coupons\" target=\"_blank\" rel=\"noreferrer noopener\">SMS coupons<\/a> with discounts, special promo codes, early access to new products, and more.\u00a0<\/p>\n\n\n\n<h2>Having the Right Texting Software Makes a Difference<\/h2>\n\n\n\n<p>You can bring these ideas and many others into reality by using the right texting software. We believe that you will find a valuable ally in Trumpia. Our intelligent software is developed to offer both variety and value. So you get the widest range of features in the industry that, at the same time, are actually useful for you.\u00a0<\/p>\n\n\n\n<p>Trumpia does even more. Our Advanced Automation goes beyond mere autoresponders. You can set complex, comprehensive workflows without needing a coder or having coding knowledge yourself. Enrich your automated text messaging campaign with appointment reminders, auto responses, recurring messages, and many other tools that will help you win in your industry.<br>Each Trumpia plan includes <a href=\"https:\/\/www.trumpia.com\/professional-services\/onboarding-and-training\" target=\"_blank\" rel=\"noreferrer noopener\">onboarding and training<\/a> so you can clarify any doubts during your journey using our software. Explore our <a href=\"https:\/\/www.trumpia.com\/pricing-plans\" target=\"_blank\" rel=\"noreferrer noopener\">text message software pricing plans<\/a> and start taking advantage of using the most powerful SMS marketing tool today.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>We can think that SMS marketing is particularly effective with millennials and Gen Z mostly because of their habits on mobile device usage. And although that would be correct, it\u2019s also a quite shallow way to understand the phenomenon. If your target audience is any of these generations (or both), and if you intend to [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":795,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":""},"categories":[11],"tags":[110,111,51],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.10 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How SMS Marketing Engages Both Millennials and Gen Z<\/title>\n<meta name=\"description\" content=\"Learn more about how SMS marketing works for Millennial and GenZ audiences in this article! 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