{"id":767,"date":"2022-12-30T10:37:23","date_gmt":"2022-12-30T17:37:23","guid":{"rendered":"https:\/\/trumpia.com\/blog\/?p=767"},"modified":"2023-04-11T08:16:35","modified_gmt":"2023-04-11T15:16:35","slug":"how-to-improve-your-sms-marketing-opt-in-rates","status":"publish","type":"post","link":"https:\/\/trumpia.com\/blog\/how-to-improve-your-sms-marketing-opt-in-rates\/","title":{"rendered":"How to Improve Your SMS Marketing Opt In Rates"},"content":{"rendered":"\n

One of the main attributes of SMS marketing<\/a> <\/strong>is that people need to opt-in your lists in order to receive your text messages. This type of marketing is strictly permission-based. And as much as that makes it a powerful tool, it can also be a two-edged sword: no opt-ins, no SMS campaign. In this article, we\u2019ll go over on ways to improve opt-ins so you can reach out to as many people as possible.<\/p>\n\n\n\n

But first, let\u2019s review something important: what are SMS marketing opt in<\/a><\/strong> and opt-outs?\u00a0<\/p>\n\n\n\n

Understanding SMS Marketing Opt in and Opt-outs<\/h2>\n\n\n\n

As much as we can think they\u2019re self-explanatory, it\u2019s good to overview what we define as opt-in and opt-out in SMS marketing. In this industry, \u2018to opt\u2019 can mean that people either choose to receive your text messages regularly or want to stop receiving texts they previously opted in.<\/p>\n\n\n\n

Definition of Opt-in<\/h3>\n\n\n\n

Users that opt-in your campaigns are people who voluntarily provide their phone numbers in order to receive offers, promotions, news, and any other information from your company via text message. <\/p>\n\n\n\n

Definition of Opt-out<\/h3>\n\n\n\n

This is the reverse of opt-ins: people who once voluntarily subscribed to your campaigns, now decide to stop receiving your text messages. In order to do that, people text back the word STOP.<\/p>\n\n\n\n

It\u2019s important to understand these definitions because they\u2019re closely attached to strict SMS marketing regulations<\/a> you need to know. The good news is that when you use Trumpia\u2019s texting software<\/a>, you\u2019re covered! Because we provide automatic opt-in and opt-out messages for all our plans. <\/p>\n\n\n\n

5 Ways to Improve Opt-In Rates<\/h2>\n\n\n\n

Create a Text-to-win Campaign<\/h3>\n\n\n\n

This is one of the most basic (and effective) ways to lead people to opt-in your lists. Text to win<\/a> are campaigns in which people send a message with a text keyword<\/a> in order to enter a contest to win a prize. After sending the message to join, they receive an SMS asking for consent to receive messages from future campaigns. After that agreement, they can join the contest. This type of reinforcing messages are also known as double opt-ins.<\/p>\n\n\n\n

Use Double Opt-ins<\/h3>\n\n\n\n

Just like the example shared above, a double opt-in is a confirmation message a company sends to make sure clients are voluntarily entering their lists and more importantly, continue receiving messages from future campaigns. This is not a standard or mandatory practice, but it\u2019s recommended under most circumstances.<\/p>\n\n\n\n

Opt-in Web Forms<\/h3>\n\n\n\n

These are online forms that users can submit to join your text marketing lists. This is, by far, one of the fastest and more legally-compliant ways to increase opt-ins; especially if you use double opt-in. You can use these web forms on your website; being the most common areas to attach these forms:<\/p>\n\n\n\n