{"id":537,"date":"2022-09-02T08:00:00","date_gmt":"2022-09-02T15:00:00","guid":{"rendered":"https:\/\/trumpia.com\/blog\/?p=537"},"modified":"2023-05-03T09:35:23","modified_gmt":"2023-05-03T16:35:23","slug":"4-common-misconceptions-about-sms-marketing-demystified","status":"publish","type":"post","link":"https:\/\/trumpia.com\/blog\/4-common-misconceptions-about-sms-marketing-demystified\/","title":{"rendered":"4 Common Misconceptions About SMS Marketing Demystified"},"content":{"rendered":"\n

SMS marketing<\/a> is so effective for a very simple reason: texting or reading SMS messages is the number one thing people do with their cellphones in the USA. Not using social media; not watching videos or gaming. Texting. Still, there are many myths and misconceptions about the effectiveness of text messages applied to marketing for businesses:<\/p>\n\n\n\n

  1. It\u2019s not as effective as other marketing techniques<\/a>.<\/li>
  2. It\u2019s only for specific audiences<\/a>.<\/li>
  3. It\u2019s intrusive or even worse: spammy<\/a>.<\/li>
  4. You need a big budget or coding knowledge to do it right<\/a>.<\/li><\/ol>\n\n\n\n

    In this article, we\u2019ll go over these common misconceptions; analyze them, and prove them wrong!<\/p>\n\n\n\n

    First Myth: SMS Marketing is Not Effective

    <\/p><\/h2>\n\n\n\n

    People usually believe that email is a much more effective marketing tool than texting. And even though email marketing is good, text messaging wins when it comes to open rate. Simply put, emails don\u2019t always get opened. The best email campaigns get a 30% or 40% open rate and a click-through rate of 6 or 7%. On the other hand, SMS messages have a proven open rate of 98%<\/a>, and a click rate of 45%. <\/p>\n\n\n\n

    Second Myth: It Only Works with Younger People

    <\/p><\/h2>\n\n\n\n

    Some business owners get discouraged from using SMS marketing because they believe only millennials and Generation Z\u2019ers text. So if their target audience is older, text messaging is not effective. According to a study by Pew Research Center<\/a>, \u2018the vast majority of Americans \u2013 97% \u2013 now own a cellphone of some kind\u201d. And that includes people aged 30 to 49 (100% of them); 50 to 64 (98%) and 65+ (92%).<\/p>\n\n\n\n

    Third Myth: It\u2019s Intrusive or Spammy

    <\/p><\/h2>\n\n\n\n

    SMS marketing is perfectly legal, as long as you comply with the proper disclosures and policies. These policies were created to make sure that people receiving marketing text messages actually agreed to receive them. If you\u2019re interested in learning more about the regulations over SMS marketing, you should read about the TCPA (Telephone Consumer Protection Act) and the CTIA (Cellular Telecommunications and Internet Association). You can find a comprehensive guide here<\/a>. <\/p>\n\n\n\n

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