{"id":512,"date":"2022-08-19T08:00:00","date_gmt":"2022-08-19T15:00:00","guid":{"rendered":"https:\/\/trumpia.com\/blog\/?p=512"},"modified":"2023-04-11T09:27:56","modified_gmt":"2023-04-11T16:27:56","slug":"how-sms-marketing-can-grow-your-audience","status":"publish","type":"post","link":"https:\/\/trumpia.com\/blog\/how-sms-marketing-can-grow-your-audience\/","title":{"rendered":"How SMS Marketing Can Grow Your Audience"},"content":{"rendered":"\n<p><a href=\"https:\/\/www.trumpia.com\/sms-marketing\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>SMS marketing<\/strong><\/a><strong> <\/strong>is a practice that consists of sending text messages for promotional purposes. Some people still wonder why or how that works but the truth is that <strong>SMS marketing<\/strong> is quite effective. Text messaging is actually the most immediate, attention-grabbing way of communication that your business can have with your clients and prospects.<\/p>\n\n\n\n<p>Let\u2019s check some numbers on how people interact to SMS:<\/p>\n\n\n\n<ul><li>Text messages have a 98% open rate, compared to just emails\u2019 22%<\/li><li>60% of the people in the USA prefer text over call<\/li><li><a href=\"https:\/\/www.techtimes.com\/articles\/199967\/20170302\/survey-finds-people-check-smartphones-before-getting-out-bed.htm\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">46% of Americans<\/a> check their phones as the first thing to do when they wake up.<\/li><li>90% of text messages are read within the first 3 minutes<\/li><li>SMS messages are also responded 7.5x more often and 60x faster than emails.<\/li><\/ul>\n\n\n\n<p>These numbers can bring multiple opportunities to your audience and overall <a href=\"https:\/\/trumpia.com\/blog\/sms-marketing-guide\/\">SMS marketing growth<\/a>. Let\u2019s see how you can do that!<\/p>\n\n\n\n<p><em>Are you new into <\/em><strong><em>SMS marketing<\/em><\/strong><em>? Download our Ultimate SMS Marketing Guide for FREE!<\/em><\/p>\n\n\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-450cffbf-4b32-4ac4-80dd-c5b8fd65e8a4\"><span class=\"hs-cta-node hs-cta-450cffbf-4b32-4ac4-80dd-c5b8fd65e8a4\" id=\"hs-cta-450cffbf-4b32-4ac4-80dd-c5b8fd65e8a4\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/2803674\/450cffbf-4b32-4ac4-80dd-c5b8fd65e8a4\"><img loading=\"lazy\" class=\"hs-cta-img\" id=\"hs-cta-img-450cffbf-4b32-4ac4-80dd-c5b8fd65e8a4\" style=\"border-width:0px;\" height=\"400\" width=\"430\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/2803674\/450cffbf-4b32-4ac4-80dd-c5b8fd65e8a4.png\" alt=\"ultimate sms marketing guide\"><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(2803674, '450cffbf-4b32-4ac4-80dd-c5b8fd65e8a4', {\"useNewLoader\":\"true\",\"region\":\"na1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n\n\n\n<h2>How to Use Text Keywords to Get Contacts<\/h2>\n\n\n\n<p><a href=\"https:\/\/www.trumpia.com\/product\/core-features\/text-keywords\" target=\"_blank\" rel=\"noreferrer noopener\">Text keywords<\/a> are one of the main tools in <strong>SMS marketing<\/strong>; especially great for growing your audience. These keywords consist of short terms that people can text to a number in order to opt-in and receive certain messages. Usually those messages are a single auto-response. Users\u2019 numbers are also added to your contacts\u2019 list. At least that\u2019s how it works with most <strong>SMS marketing<\/strong> platforms.&nbsp;<\/p>\n\n\n\n<p>That\u2019s effective, but we can do more.<\/p>\n\n\n\n<p>Trumpia\u2019s keywords go a step further. When you use our <a href=\"https:\/\/www.trumpia.com\/pricing-plans\" target=\"_blank\" rel=\"noreferrer noopener\">texting software<\/a>, you can set keywords for specific projects and automatically build different subscribers lists. Our <a href=\"https:\/\/www.trumpia.com\/product\/core-features\/data-capture\" target=\"_blank\" rel=\"noreferrer noopener\">Data Capture<\/a> feature also allows you to get more than just a phone number, and collect name, region, interests, and many other data that you can pre-set.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"How to Create a Text Keyword | SMS Keyword Tutorial | Trumpia\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/XIdU0p9XmTQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><figcaption>Learn how to create a text keyword here!<\/figcaption><\/figure>\n\n\n\n<h2>How to Reduce Opt-Outs in Your SMS Marketing Strategy<\/h2>\n\n\n\n<p>One of people\u2019s main concerns in <strong>SMS marketing<\/strong> is opt outs. How can you keep the same people who opted in your list to stay? The best way to do that is to send messages that are as relevant as possible. Trumpia\u2019s <a href=\"https:\/\/www.trumpia.com\/product\/text-automation\" target=\"_blank\" rel=\"noreferrer noopener\">text message automation<\/a> allows you to do that by automatically sending tailored messages to specific lists (like the ones we mentioned before).&nbsp;<\/p>\n\n\n\n<p>But you can do even more. Here are some pro tips to make the best out of this powerful tool:<\/p>\n\n\n\n<h3>Strive for Relevance AND Regularity<\/h3>\n\n\n\n<p>Sending tailored messages that fit your audience\u2019s interests is a good start. But regularity is key to keep them interested. People opt-opt not only when they\u2019re annoyed: they also do it when they lose interest (AKA, they forgot you).&nbsp;<\/p>\n\n\n\n<p>A twice a month-regularity for all your lists, and a weekly communication with your highest-intent subscribers could be a good option as for how often you should send marketing SMS messages.<\/p>\n\n\n\n<h3>Set Messages for Special Days<\/h3>\n\n\n\n<p><a href=\"https:\/\/www.trumpia.com\/reseller-resources\/set-up-google-analytics\" target=\"_blank\" rel=\"noreferrer noopener\">Google Analytics<\/a> can give you very useful insights on the days and times your website has traffic the most. You can use that information to set your messages to be sent during those moments your target audience is receptive the most.<\/p>\n\n\n\n<h3>Have Two-Way Text Conversation<\/h3>\n\n\n\n<p>You can level up your <strong>SMS marketing<\/strong> messages\u2019 relevance and personalization by enabling <a href=\"https:\/\/www.trumpia.com\/product\/core-features\/two-way-texting-1-to-1-texting\" target=\"_blank\" rel=\"noreferrer noopener\">two-way text conversations<\/a> with your subscribers. That way, you can follow up after a purchase, remind new subscribers about discounts and promos, and much more.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>SMS marketing is a practice that consists of sending text messages for promotional purposes. Some people still wonder why or how that works but the truth is that SMS marketing is quite effective. Text messaging is actually the most immediate, attention-grabbing way of communication that your business can have with your clients and prospects. Let\u2019s [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":513,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":""},"categories":[11],"tags":[47,14,43],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.10 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How SMS Marketing Can Grow Your Audience | Trumpia<\/title>\n<meta name=\"description\" content=\"SMS marketing and can bring multiple opportunities for you to grow your audience. Learn how to do that in this original article by Trumpia!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/trumpia.com\/blog\/how-sms-marketing-can-grow-your-audience\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How SMS Marketing Can Grow Your Audience | Trumpia\" \/>\n<meta property=\"og:description\" content=\"SMS marketing and can bring multiple opportunities for you to grow your audience. 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