{"id":200,"date":"2022-07-01T13:51:27","date_gmt":"2022-07-01T20:51:27","guid":{"rendered":"https:\/\/trumpia.com\/blog\/?p=200"},"modified":"2024-05-21T11:59:22","modified_gmt":"2024-05-21T18:59:22","slug":"how-are-your-text-messages-delivered","status":"publish","type":"post","link":"https:\/\/trumpia.com\/blog\/how-are-your-text-messages-delivered\/","title":{"rendered":"How are YOUR Text Messages Delivered?"},"content":{"rendered":"\n<p>With all of the&nbsp;<a href=\"https:\/\/www.trumpia.com\/sms-marketing\" target=\"_blank\" rel=\"noreferrer noopener\">text message marketing<\/a>&nbsp;vendors out there it can be easy to get caught up in the mix. What is the best way to send my texts?&nbsp; What are things to watch out for? Why do some SMS providers offer such low rates?<\/p>\n\n\n\n<p>We\u2019ve put together a quick guide to explain the different ways SMS can be delivered and some of the qualities you want to MAKE SURE your SMS vendor has.<\/p>\n\n\n\n<h2><strong><em>The Technical<\/em><\/strong><\/h2>\n\n\n\n<p><strong>SMTP<\/strong>&nbsp;(Simple Mail Transfer Protocol) \u2013 Also known as \u201cemail to text\u201d where you are basically sending an SMS through an email gateway on a cell phone\u2019s carrier network.&nbsp; This method is designed for personal use and NOT approved by the carriers, which means speed and delivery rates are extremely unreliable.&nbsp; The cost involved with setting up a SMTP&nbsp;SMS marketing&nbsp;campaign is very minimal because all it requires is an email server and a small amount of bandwidth.<\/p>\n\n\n\n<p><strong>SMPP<\/strong>\u00a0(Short Message Peer-to-Peer Protocol) \u2013 Also known as \u201cexpress text messaging\u201d and is the same method as if you were sending a SMS to a friend.\u00a0 This method utilizes a true SMS gateway by means of a short code, which is a 5-6 digit number approved by the carriers for commercial use. This means your text messages are guaranteed to be sent immediately with a 99% success rate.\u00a0 Cost for SMPP\u00a0SMS marketing\u00a0campaigns include setup and maintenance of a short code and a per text message fee to ensure compliance with the carriers and the utmost delivery speed.<\/p>\n\n\n\n<h2><strong><em>The Legal<\/em><\/strong><\/h2>\n\n\n\n<p><strong>SMTP<\/strong>&nbsp;\u2013 By using an email gateway to send your SMS you are subjecting your messages to the CAN-SPAM act which can lead to legal action if unsolicited messages are sent.&nbsp; In addition, carriers frequently monitor these gateways and any detection of non-personal use or spam will lead to your messaging and marketing to get shut down.<\/p>\n\n\n\n<p><strong>SMPP<\/strong>&nbsp;\u2013 Sending your SMS through true SMS protocol ensures your messages follow all carrier guidelines and opt out procedures, which protect your business against unfair spam accusation and legal action.<\/p>\n\n\n\n<h2><strong><em>The Final Verdict<\/em><\/strong><\/h2>\n\n\n\n<p>When including SMS into your&nbsp;mobile marketing&nbsp;mix make sure to choose SMPP \u2013 the possibility of wasting your money on failed messages or being prosecuted for spam isn\u2019t worth the risk of using anything else.<\/p>\n\n\n\n<p>REF: <a href=\"https:\/\/www.mmaglobal.com\/research\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">MMA Global Consumer Best Practices Guidelines<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>With all of the&nbsp;text message marketing&nbsp;vendors out there it can be easy to get caught up in the mix. What is the best way to send my texts?&nbsp; What are things to watch out for? Why do some SMS providers offer such low rates? We\u2019ve put together a quick guide to explain the different ways [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":283,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":""},"categories":[150],"tags":[68,64],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.10 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How are Your Text Messages Delivered? | Text Message Marketing<\/title>\n<meta name=\"description\" content=\"Here&#039;s a quick guide to explain the different ways SMS messages can be delivered and some of the qualities your SMS vendor needs to have.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/trumpia.com\/blog\/how-are-your-text-messages-delivered\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How are Your Text Messages Delivered? 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