{"id":1493,"date":"2023-07-14T08:00:00","date_gmt":"2023-07-14T15:00:00","guid":{"rendered":"https:\/\/trumpia.com\/blog\/?p=1493"},"modified":"2023-07-13T10:14:12","modified_gmt":"2023-07-13T17:14:12","slug":"how-much-does-sms-marketing-cost-2023-update","status":"publish","type":"post","link":"https:\/\/trumpia.com\/blog\/how-much-does-sms-marketing-cost-2023-update\/","title":{"rendered":"How Much Does SMS Marketing Cost? 2023 Update"},"content":{"rendered":"\n

How much does SMS marketing cost<\/strong>? This is one of the most common questions marketers do when they consider using text marketing. The truth is, the actual cost of SMS marketing<\/a> is pretty low. The cost per text is estimated in just pennies. So the total cost of your SMS marketing campaigns will depend, mainly, on how many text messages you need to send every month.<\/p>\n\n\n\n

In addition to that basic cost, you should consider elements like automating messages, or the cost of additional SMS marketing campaigns. Depending on your industry and the type of service or product you need to promote, you may also need to use additional marketing channels like social media or email marketing. That\u2019s another up-front cost to consider.<\/p>\n\n\n\n

How Much Does SMS Marketing Cost Per Message?<\/h2>\n\n\n\n

In addition to the upfront costs mentioned before, you may need to invest in an automated texting software<\/a> and train your team to run it. This is not an ongoing cost, and once it\u2019s dominated all subsequent campaigns will be very likely less expensive.<\/p>\n\n\n\n

You can also calculate your SMS marketing cost per message by dividing the total of all your related SMS marketing campaign costs and divide it by the number of text messages you send. Keep in mind that this number can be a bit imprecise because your SMS marketing cost will be front-loaded. A good rule of thumb however is each SMS message is a fraction of a cent to send.<\/p>\n\n\n\n

Another popular way to calculate your SMS marketing cost per message is to do it quarterly or annually. After the initial investment is made, you can calculate a more average cost per message on an ongoing basis.<\/p>\n\n\n\n

Trumpia Pricing <\/h2>\n\n\n\n

The pricing for our SMS software depends on the plan you choose; the number of messages in each plan, and if you pay for it annually or monthly. Trumpia offers two main, different plans: <\/p>\n\n\n\n