{"id":135,"date":"2022-06-24T10:58:03","date_gmt":"2022-06-24T17:58:03","guid":{"rendered":"https:\/\/trumpia.com\/blog\/?p=135"},"modified":"2023-10-11T08:13:03","modified_gmt":"2023-10-11T15:13:03","slug":"use-text-messaging-to-communicate-during-natural-disasters","status":"publish","type":"post","link":"https:\/\/trumpia.com\/blog\/use-text-messaging-to-communicate-during-natural-disasters\/","title":{"rendered":"Use Text Messaging to Communicate During Natural Disasters"},"content":{"rendered":"\n<p>The most important tool when keeping family, friends, and the community safe during natural disasters is communication. The unpredictability of natural disasters causes devastation in communities that are unprepared, but this can be mitigated if individuals are informed prior to impact. Being able to alert individuals of an incoming natural disaster can be an effective way to keep people safe and mitigate how much damage is done.<\/p>\n\n\n\n<p>Because 91% of SMS are read within 3 minutes, <a href=\"https:\/\/www.trumpia.com\/product\/core-features\/mass-texting\">text messaging<\/a> is an invaluable tool for providing <a href=\"https:\/\/www.trumpia.com\/solutions\/use-cases\/critical-alerts\">critical alerts<\/a> at a moment&#8217;s notice during disastrous situations. Here are five ways texting can help both before and after disasters happen:<\/p>\n\n\n\n<h2>Share Natural Disaster Contingency Plans<\/h2>\n\n\n\n<p>Your best bet at mitigating damages during a natural disaster is by providing the public with a disaster contingency plan. <a href=\"https:\/\/blog.trumpia.com\/blog\/sms-texting\" target=\"_blank\" rel=\"noreferrer noopener\">Texting has a 98% read rate<\/a>, so sharing this with your entire contact database guarantees that your audience is informed of crucial steps to take whenever a specific disaster strikes. You can send monthly updates and reminders to refresh your audience and gain the highest level of effectiveness.<\/p>\n\n\n\n<p>Knowing where to go when a disaster strikes could be the deciding factor towards being safe. Utilizing Trumpia\u2019s SMS software, <a href=\"https:\/\/www.trumpia.com\/solutions\/use-cases\/church\">a church organization<\/a> located in Beaumont, Texas was able to share refuge locations with its congregation via text. As a result, its members were able to reach a safe place and weather the storm of Hurricane Harvey.<\/p>\n\n\n\n<h2>Donations and Disaster Relief<\/h2>\n\n\n\n<p>A natural disaster can cause billions of dollars in damages, which can leave a community in rubble for months to come. The estimated cost of Hurricane Harvey alone is about <a href=\"https:\/\/www.vox.com\/explainers\/2017\/9\/18\/16314440\/disasters-are-getting-more-expensive-harvey-irma-insurance-climate\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">$190 billion<\/a>. Generally, everyone wants to help communities in natural disasters, and texting allows donors to make the largest impact.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.trumpia.com\/solutions\/use-cases\/nonprofit-organizations\">Text to donate<\/a> is one of the primary methods of collecting donations on the go. RedCross is a key example of effective text donations, where they advertised the keyword \u201cREDCROSS\u201d and enabled the public to quickly donate $10 by sending a single text. A lengthy donation process could be the difference between a donation and a missed opportunity. <a href=\"http:\/\/kxan.com\/2017\/09\/14\/non-profits-worry-about-donor-fatigue-after-harvey-and-irma\/\" target=\"_blank\" rel=\"noreferrer noopener\">Many nonprofits are worried about \u201cdonor fatigue\u201d<\/a>, so streamlining the donation process allows organizations to motivate donors to continue providing aid to those affected and quickly collect donations.<\/p>\n\n\n\n<p>Shoe Station, Inc., a current user of Trumpia\u2019s SMS software, found a very creative way of providing Hurricane Relief. They sent a text to their message subscribers in four separate cities in Alabama and Mississippi, announcing they will be collecting lightly worn shoes to donate to Hurricane Harvey relief efforts. One store alone was able to collect 15 cases of shoes that fit upwards of 40 pairs per case. As a result, Shoe Station, Inc. collected over 800 pairs of shoes between four stores and sent them to hurricane victims.<\/p>\n\n\n\n<h2>Send Critical Alerts During Natural Disasters<\/h2>\n\n\n\n<p>If a natural disaster is expected to strike, the best way to minimize damages and keep the public safe is by informing them through a <a href=\"https:\/\/www.trumpia.com\/solutions\/use-cases\/critical-alerts\">quick text alert<\/a>. Studies show that texts are 10x quicker than phone calls<a href=\"https:\/\/www.textrequest.com\/blog\/texting-statistics-answer-questions\/\">.<\/a> And with texting, you can contact multiple individuals simultaneously, something phone calls can\u2019t do.<\/p>\n\n\n\n<p>Utilizing <a href=\"https:\/\/www.trumpia.com\/product\/core-features\/text-keywords\">mobile keywords<\/a>, such as \u201cHURRICANE\u201d, you can have members of your community opt-in to your critical alerts campaign and automatically receive alerts whenever a natural disaster strikes. To target specific areas that are affected by disasters, you can set up multiple keywords for each area to create distribution lists. That way if a certain location experiences a disaster, you will send messages only to affected individuals.<\/p>\n\n\n\n<p>For hurricane relief services and nonprofits trying to lend a helping hand, Trumpia is running a campaign called Trumpia Cares. We will provide free text messaging accounts and message credits to any organization providing disaster relief services. This enables these organizations to communicate more effectively to make a bigger impact, whether it\u2019s sending critical alerts or collecting donations.<\/p>\n\n\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-cc1c573a-c33a-4d97-a512-ed266f4c9c25\"><span class=\"hs-cta-node hs-cta-cc1c573a-c33a-4d97-a512-ed266f4c9c25\" id=\"hs-cta-cc1c573a-c33a-4d97-a512-ed266f4c9c25\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/2803674\/cc1c573a-c33a-4d97-a512-ed266f4c9c25\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img\" id=\"hs-cta-img-cc1c573a-c33a-4d97-a512-ed266f4c9c25\" style=\"border-width:0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/2803674\/cc1c573a-c33a-4d97-a512-ed266f4c9c25.png\" alt=\"View Our Trumpia Cares Page!\"><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(2803674, 'cc1c573a-c33a-4d97-a512-ed266f4c9c25', {\"useNewLoader\":\"true\",\"region\":\"na1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n\n\n\n<h2>Consistent Emergency Communication During Disasters<\/h2>\n\n\n\n<p>What catches most individuals off guard during an earthquake, tornado, or flood is phone and power lines are often downed, which can hinder or cut off communications. Luckily, there is still a mobile alternative that is often available: Texting! According to The New York Times, text messaging does <a href=\"https:\/\/www.consumerreports.org\/cro\/news\/2011\/08\/in-a-disaster-favor-texting-over-voice-calls\/index.htm\" target=\"_blank\" rel=\"noreferrer noopener\">\u201cnot seem to be affected to the same degree<\/a>&#8221; as traditional methods are during a natural disaster. This is because texting uses much less data than a phone call, which reduces the amount of interruptions and improves communication during natural disasters.<\/p>\n\n\n\n<h2>Communicate with Family<\/h2>\n\n\n\n<p>A natural disaster can tear families apart when they need each other the most. It\u2019s important to reconnect with your family and friends to let them know you\u2019re safe. Utilize <a href=\"https:\/\/www.trumpia.com\/product\/core-features\/two-way-texting-1-to-1-texting\">two-way texting<\/a> to have a personal conversation with loved ones to keep them updated, even during cell tower disruption. The more people that are able to communicate with their families through text, the less traffic phone towers will have, which helps keep a line of consistent communication for everyone.<\/p>\n\n\n\n<p>A natural disaster can turn someone\u2019s world upside down in seconds, but texting can help get victims back on their feet. Click here to learn more:<\/p>\n\n\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-4947391c-3d05-4116-892e-730a25fca9e1\"><span class=\"hs-cta-node hs-cta-4947391c-3d05-4116-892e-730a25fca9e1\" id=\"hs-cta-4947391c-3d05-4116-892e-730a25fca9e1\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/2803674\/4947391c-3d05-4116-892e-730a25fca9e1\" target=\"_blank\" rel=\"noopener\"><img class=\"hs-cta-img\" id=\"hs-cta-img-4947391c-3d05-4116-892e-730a25fca9e1\" style=\"border-width:0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/2803674\/4947391c-3d05-4116-892e-730a25fca9e1.png\" alt=\"Download The Critical Alerts Brochure!\"><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(2803674, '4947391c-3d05-4116-892e-730a25fca9e1', {\"useNewLoader\":\"true\",\"region\":\"na1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n","protected":false},"excerpt":{"rendered":"<p>The most important tool when keeping family, friends, and the community safe during natural disasters is communication. The unpredictability of natural disasters causes devastation in communities that are unprepared, but this can be mitigated if individuals are informed prior to impact. Being able to alert individuals of an incoming natural disaster can be an effective [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":136,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":""},"categories":[11],"tags":[30,62],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.10 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Can You Rely On Text Messaging During Natural Disasters? | Use Text for Critical Alerts<\/title>\n<meta name=\"description\" content=\"Text messaging during natural disasters and critical alerts can be very effective in sharing a contingency plan, raising donations, and keeping consistent communication.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/trumpia.com\/blog\/use-text-messaging-to-communicate-during-natural-disasters\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Can You Rely On Text Messaging During Natural Disasters? 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