But there is definitely some caution and planning required when group texting is initiated.<\/p>\n\n\n\n
- Not everyone wants to follow the whole conversation. Unlike an email thread where the whole team may need to know something in the \u201creply all\u201d note, not everyone on the texting chain will want to carry on the discussion once they receive the basic info. People may find themselves constantly back in the loop whenever someone contributes something \u2013 even if it\u2019s a string of \u201cThanks. Got It.\u201d<\/li><\/ul>\n\n\n\n
- It\u2019s easy to forget who is on. In a chain of texts between multiple parties, one person may observe but not necessarily participate. On email it\u2019s easy to know all recipients, but if a group discussion gets busy and the texts start scrolling by, the quiet ones may be ignored \u2013 or even talked about if they\u2019re actually forgotten.<\/li><\/ul>\n\n\n\n
- It may violate privacy. You may know everyone in your work texting group, but if someone else sets up a group text with other friends, co-workers from another division or maybe vendors, you may find yourself in a discussion with people you don\u2019t know or don\u2019t know you. If you\u2019re talking about business affairs, you may not be authorized to discuss something with those outside of your immediate work group. If someone else invites you, you may not even see everyone on the distribution list.<\/li><\/ul>\n\n\n\n
- Group texts can be frowned upon, at least professionally. Maybe group texts can be \u201cb 2\u201d fun among young people who seem to be tethered to their devices, but in the modern business environment, continuous texts from an entire group can be distracting or even dangerous. Forbes columnist Kashmir Hill<\/a> said buzzing\/chiming\/vibrating phones can create information overload to their owner, be annoying to those near him or her, and lead to inefficiency because of all the interruptions. She had harsh words for voice mail as well, but said at least people generally check texts more often, rather than rarely emptying the voice mail box.<\/li><\/ul>\n\n\n\n
- Texts can blur the line between personal and professional. True, business tech watchers may say that this line is blurred enough with Bring Your Own Device philosophies (where employees prefer to use their personal devices to do work stuff rather than a company phone\/tablet.) But unless you deliberately separate your recipient lists from \u201cpersonal\u201d and \u201cwork,\u201d or \u201ccasual friends\u201d and \u201cgood friends,\u201d as some people you text may be as excited. Creating \u2018mini mass texts\u2019 is an alternative suggested by Dana Holmes from The Huffington Post.<\/a> The caveat is to make sure you keep them straight.<\/li><\/ul>\n\n\n\n
- Don\u2019t assume everyone is on all the time. Yes, people do tend to use texts more than voice or email. But people also put their phones down sometimes. Just because some of your recipients are ready to dive into the topic anytime, doesn\u2019t mean that everyone else is.<\/li><\/ul>\n\n\n\n
- Don\u2019t assume your audience is as tech savvy as you. This goes double if you don\u2019t even think you\u2019re that savvy either. Some professionals may have mastered the basic ability to send and receive texts, but may not understand complex procedures like attaching photos<\/a>, multiple texts, or some of the new abbreviations and terms beyond LOL.<\/li><\/ul>\n\n\n\n
- Be safe. Whether texting for fun, for work, or something in between, tech experts say to follow \u201creal world\u201d laws of physics like not walking while texting, bicycling while texting or driving while texting. You\u2019re distracted and could hurt yourself or others.<\/li><\/ul>\n\n\n\n
Just because you have the technology to send text to everyone you know, you should only do so in the correct context. For more details about SMS marketing<\/a> opportunities visit Trumpia, or download our complimentary Mobile Marketing Success Kit.<\/p>\n\n\n\n
Download Mobile Marketing Success Kit:<\/h2>\n\n\n\n
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<\/a><\/span>
- Be safe. Whether texting for fun, for work, or something in between, tech experts say to follow \u201creal world\u201d laws of physics like not walking while texting, bicycling while texting or driving while texting. You\u2019re distracted and could hurt yourself or others.<\/li><\/ul>\n\n\n\n
- Don\u2019t assume your audience is as tech savvy as you. This goes double if you don\u2019t even think you\u2019re that savvy either. Some professionals may have mastered the basic ability to send and receive texts, but may not understand complex procedures like attaching photos<\/a>, multiple texts, or some of the new abbreviations and terms beyond LOL.<\/li><\/ul>\n\n\n\n
- Don\u2019t assume everyone is on all the time. Yes, people do tend to use texts more than voice or email. But people also put their phones down sometimes. Just because some of your recipients are ready to dive into the topic anytime, doesn\u2019t mean that everyone else is.<\/li><\/ul>\n\n\n\n
- Texts can blur the line between personal and professional. True, business tech watchers may say that this line is blurred enough with Bring Your Own Device philosophies (where employees prefer to use their personal devices to do work stuff rather than a company phone\/tablet.) But unless you deliberately separate your recipient lists from \u201cpersonal\u201d and \u201cwork,\u201d or \u201ccasual friends\u201d and \u201cgood friends,\u201d as some people you text may be as excited. Creating \u2018mini mass texts\u2019 is an alternative suggested by Dana Holmes from The Huffington Post.<\/a> The caveat is to make sure you keep them straight.<\/li><\/ul>\n\n\n\n
- Group texts can be frowned upon, at least professionally. Maybe group texts can be \u201cb 2\u201d fun among young people who seem to be tethered to their devices, but in the modern business environment, continuous texts from an entire group can be distracting or even dangerous. Forbes columnist Kashmir Hill<\/a> said buzzing\/chiming\/vibrating phones can create information overload to their owner, be annoying to those near him or her, and lead to inefficiency because of all the interruptions. She had harsh words for voice mail as well, but said at least people generally check texts more often, rather than rarely emptying the voice mail box.<\/li><\/ul>\n\n\n\n
- It may violate privacy. You may know everyone in your work texting group, but if someone else sets up a group text with other friends, co-workers from another division or maybe vendors, you may find yourself in a discussion with people you don\u2019t know or don\u2019t know you. If you\u2019re talking about business affairs, you may not be authorized to discuss something with those outside of your immediate work group. If someone else invites you, you may not even see everyone on the distribution list.<\/li><\/ul>\n\n\n\n
- It\u2019s easy to forget who is on. In a chain of texts between multiple parties, one person may observe but not necessarily participate. On email it\u2019s easy to know all recipients, but if a group discussion gets busy and the texts start scrolling by, the quiet ones may be ignored \u2013 or even talked about if they\u2019re actually forgotten.<\/li><\/ul>\n\n\n\n