7-Eleven Hawaii Now Powered by SMS Marketing!
7-Eleven Hawaii is a group of 62 locations of the world-renowned convenient store chain. Using Trumpia’s software, they were able to grow business by sending weekly product specials, building their contact database, and driving traffic to their stores.http://www.7elevenhawaii.com/
7-Eleven Hawaii wanted a quick and easy way to send promotions to all their customers, but paper coupons are a nuisance to remember and carry. 7-Eleven needed a digital marketing solution that was easy to use and could handle the sheer volume of coupons they would need for all of their locations.
7-Eleven Hawaii first used Trumpia for the Oahu locations. They created the mobile keyword “PROMOS.” This mobile keyword campaign gained over 3,700 sign-ups. Sending thousands of text promotions was easy, but they didn’t stop at simple messaging.
With our powerful automation technologies, they were able to boost coupon redemption rates by sending a reminder five days before coupon expiration to anyone who hadn’t redeemed it yet. After seeing the success of their campaign, they expanded it to all 62 locations.
“If that still doesn’t get them to redeem the coupon, we [have] an even stronger coupon sent a week later, and the beauty of the Trumpia system is that it’s automated.”
Edna Ching, Merchandising Manager of 7-Eleven Hawaii