OSPs give your audience the convenience of being able to sign-up for your messaging campaign using any browser. Also, OSP’s are especially great for attracting the growing population of customers who do their shopping online, rather than visiting brick and mortar stores.
There are a few different OSP variations that Trumpia offers:
Trumpia doesn’t limit the information you can collect from your audience to just their names, emails, and phone numbers. Create any custom field and associated prompt you need, and include it in your OSP for people to fill in. Examples are color preference, birthday, product interest, etc. By collecting additional information from your customers, you’ll be able to more accurately target personalized messages and offers to them. You can then automate customer interactions such as birthday coupons, timely product suggestions, repeated or scheduled messages, and specific product announcement sent to only those who expressed interest.
Trumpia offers many different ways for you to collect contact information - Mobile Keyword, OSP, and Facebook Widget. By giving your audience a wide variety of ways to subscribe, you’ll dramatically increase the number of opt-ins you receive. Some like the immediacy of texting in a mobile keyword or typing into a mobile-optimized form. Some prefer connecting via Facebook. And others are just more comfortable typing contact information into a webpage.