Trumpia developed marketing automation tools to automate the daily tasks that take up your time like sorting, matching, sending, and updating, while personalizing your text messages, allowing you to focus more on your marketing strategy and customers.
Trumpia’s SMS Marketing Automation has behavioral Filters and custom segments that trigger by specific customer criterias you create for your business, allowing your business to target specific audiences and send relevant and personalized messages. You can have unlimited custom behavior filters and apply them to any number of your contact lists For example, ABC clothing store wants to announce a new shipment of teenager apparel. Its contact list is a mixed demographic ranging from teens to adults. Using behavioral filters to identify contacts by age, ABC can offer relevant messages to teenagers within their database while excluding those that would not benefit from knowing about the new shipment.
Sort your contacts into separate distribution groups based on any criteria you want. From customer demographic and specific interests to their behavior, Trumpia makes it easy to match the ideal customers with every message you send.
Trumpia allows you to set on-going personalization with behavioral filters through future marketing campaigns. The value of this lies in the fact that the Contact List is constantly updating as new customers subscribe or existing contacts unsubscribe from receiving messages. For example, if ABC has a contact List of all their customers but plans to send monthly messages to their teenagers subscribers. Rather than apply a behavioral Filter to each message, ABC can apply the behavior Filter to its contact List so ABC can target the relevant message aimed at teenagers just to the contacts that meet that age group, automatically.
Keep your filtered contact lists organized in real time as they update automatically whenever a new contact is added, an old one is disqualified, or an existing one is updated. Save yourself the pain of having to manually update them yourself.
Contact engagement can no longer be left to periodic reminders and messages. Trumpia’s SMS marketing automation allows businesses to use current data and sophisticated cause-and-effect processes to facilitate deeper contact interaction, while freeing up manpower and time. With an endless number of combinations of features, messages, and actions, SMS marketing automation helps businesses identify customers’ interests, preferences, and behaviors, which then allows them to respond accordingly. This inevitably builds customer rapport by delivering messages and coupons that matter to them.
Trumpia automatically carries out predetermined tasks for you whenever a specified rule is triggered. Send a reminder a week after sending a form to those who haven’t completed it yet, issue a stronger coupon to frequent buyers who haven’t used an initial coupon, or simply send a birthday offer the day before the actual day.
With these sophisticated tools at your disposal for your SMS Marketing campaigns, you’ll be able to send the right message to the right customer, all at the right time.