Cell phones, smart phones and other mobile devices have paved the way for today's mobile messaging channel. At the same time, SMS advertising has changed the role of traditional advertising, making the marketing function more mission-critical than ever before.

You see, mobile text marketing has only increased the demand for breakthrough messaging. Great products combined with eye-catching creative and persuasive calls-to-action can deliver the results that businesses need.

SMS marketing, when combined with attention grabbing headlines, yields greater consumer engagement along with 90 percent open rates and response rates that are ten times better than your average TV commercial, online banner, print advertisement or brochure.

Never mind the fact that in today's highly fragmented marketing landscape, companies must master multi-channel marketing if they want to compete.

Millenials would rather text than talk, baby boomers love email and it seems that everyone is communicating through Facebook and Twitter whether they are at home, work or on the go.

The bottom line is that cross-channel messaging is and always will be an important driver of marketing success. Here are some tips to help you ensure your mobile advertising campaign delivers the ROI you need: Advertise your mobile keyword like ICECREAM and short code like 69302 or print your Quick Response (QR) Code within all your advertising materials and campaigns, ranging from your in-store poster to your radio commercial. Getting people to opt-in to your database and wanting to connect with you is the first step.

Remember, content is king in any marketing discipline including SMS advertising. To be successful, your campaign should engage your audience and deliver your message in an entertaining and unexpected way. You'll also want to be sure to demonstrate how your product or service addresses the needs of your audience.

Segment your mobile marketing database. This is one of those things that can still make or break your campaign. You still need to make sure that you are reaching out to the right audience at the right time – and in the right way. So do your homework and set-up your lists scientifically and strategically. Finally, don't forget to tailor your message to fit the unique profile of each one of your target markets.

Conduct an orchestrated campaign across a variety of marketing channels. That way you'll be reaching your customers in the way they prefer to receive their messages.

All-In-One Multi-Channel Marketing and Messaging solutions like the Trumpia platform with SMS marketing at its core and email, IM, voice broadcast and Social Media integration, are helping brands build a larger following and generate increased demand.

That's why it's hard to understand why some marketers are still using stand-alone solutions– ranging from email to IM and social media messaging software to SMS advertising solutions. If you asked any one of your friends if they read every email or take note of every Facebook post, you're likely to get some very different answers depending on the age or personality of the person you are asking.

So reach 100 percent of your audience with Trumpia's All-In-One Multi-Channel Marketing platform. Our cost-effective solution lets you send up to 300,000 messages per hour with the added bonus of email marketing, instant messages, voice broadcast and social messaging at no additional cost and without any contracts or commitments.

Sign-up today for a free 30-day trial. Just visit us at www.trumpia.com or call 888-707-3030 to talk to one of our knowledgeable account managers. We're here to serve you seven days a week.