As shown in a study by M:Metrics, in the month of Aug '07 alone...

40 million people in the US (18.6% of total mobile population) received a mobile text ad. 4.3 million (or 12%) responded to a mobile text ad.


"Clearly the level of interaction is impressive compared to almost any advertising vehicle available today, and especially to other available mobile ad formats when compared with an average response base."

Survey results from a study by AOL in 2005 (www.aim.com/survey)

IM is Mainstream
70% of Internet users use instant messaging
38% of IM users send as many, if not more, IMs as they do emails
33% of IM users send mobile IMs or SMS text messages from their cell phone or PDA
26% of employed IM users use IM at work
Everyone uses IM
90% of 13-21 year olds use IM
80% of 22-34 year olds use IM
65% of 35-54 year olds use IM
49% of those aged 55 and older use IM

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