As shown in a study by M:Metrics, in the month of Aug '07 alone...
40 million people in the US (18.6% of total mobile population) received a mobile text ad. 4.3 million (or 12%) responded to a mobile text ad.
"Clearly the level of interaction is impressive compared to almost any advertising vehicle available today, and especially to other available mobile ad formats when compared with an average response base."
Survey results from a study by AOL in 2005 (www.aim.com/survey)
IM is Mainstream
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Everyone uses IM
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