PROGRAMBrand your very own digital loyalty program with Trumpia. Paper-punch and plastic cards are easy to lose and bulky to carry. With Trumpia, all your customer needs is any mobile phone - smart (Android or iPhone) or dumb.
Customize your loyalty program and even give special rewards to your top customers so they feel appreciated. You can also drive traffic by sending automatic messages that notify customers about their point status, like when they’re just one point away from a reward.
TRUMPIA'S LOYALTY PROGRAM
- Compatible with any phone. QR Code scans via smartphone AND mobile keyword text-in from conventional phones.
- Grow your marketing database and promote using our many interactive and automation features.
- Engage customers using the most popular channels of communication - SMS, Email, Social, and Voice in addition to Mobile App.
- Limited to only smartphone users, isolating those who do not have QR scanning or mobile app capabilities.
- Loyalty program runs in isolation from other marketing activities and returns lower ROI.
- No comprehensive mobile texting, email marketing, or social media marketing capabilities available.
What is Multi-Channel Marketing Automation?What sets Trumpia apart is our offering of an entire fleet of tools and features that work seamlessly in conjunction with the Loyalty Program. Unlike other solutions, our Loyalty Program works with Marketing Automation to make your life a whole lot easier. It runs your campaigns automatically, so you don’t have to go through the tedious and time-consuming chores.
Let Trumpia take your loyalty program beyond just tracking points. After all, loyalty is only one element of your overall marketing campaign. For example, Trumpia can automatically separate your targets into distinct groups by keeping track and sorting customers based on behaviors such as those who often redeem points vs those who take a year to fulfill an incentive. You can also pair your loyalty program with our multi-channel marketing features. Automatically send a text reminder or email alerting them of a special event or when they only need one more point to redeem a prize. The possibilities are endless with a loyalty-based marketing that runs automatically, so you can focus on your business.
Reporting SystemDon’t waste time crunching numbers. Our system keeps track of your loyalty program for you. Quickly and easily analyze stats on point distribution, how many points each member has, and member growth. See which customers haven’t visited or reward daily members with exclusive deals. By tracking customer activity, you can tweak your loyalty program for maximum effectiveness.
WHY A LOYALTY PROGRAM?
It’s well documented that it’s much more cost effective to keep an existing customer than it is to acquire a new one. Trumpia’s Loyalty Program boosts repeat businesses, keeping them coming back for more and building brand loyalty.
Go green and save green, all at the same time. Since everything’s digital, there’s nothing to print and nothing to store in a purse or wallet. A computerized rewards program can also allow you to create customized point systems or tiers.
BOTH APP AND SMS
Not every customer carries a smartphone, and old phones can’t access mobile apps but can send and receive SMS. Offer more flexibility by running your loyalty program through both SMS and your mobile app, or focus on just one channel. It’s your choice.
THE MULTI-CHANNEL DIFFERENCE
You can get a lot more out of an integrated marketing program like Trumpia than from a standalone loyalty program. To grow your business, you need to run marketing campaigns, offer redeemable coupons, interact with your customers, and be able to communicate in multiple directions via SMS, push notifications, emails, social posts, or even voice calls.
HOW IT WORKS
Here’s how Clara’s coffee shop, The Coffee Grind, could use Trumpia’s loyalty program:
- Clara first decides that for every 10 drinks her customer buys, they get one free.
- She then posts her mobile keyword, “BEANS”, and a QR code generated specifically for her loyalty program around her shop. Customers join her rewards program by texting in ”BEANS” or scanning her QR code.
- Clara tracks which customers haven’t visited in a while and sends them an enticing “20% off any drink” coupon to bring them back. She also rewards her regulars with a “two points for one drink” limited time deal. A key difference with Trumpia is that Clara can automate these marketing activities based on custom rules she creates instead of having to do them manually.
- Clara then leverages Trumpia’s other powerful marketing tools to promote and engage her loyal customers using targeted messages, mobile keywords, coupons, voting, picture messages, and social tools. For example, Clara could take a vote on if the Daily Grind’s drink-of-the-week’s key ingredient should be lavender or brown sugar.
- She keeps tabs on her program with easy-to-read graphs that track the number of new, repeat, and total loyalty customers, as well as the breakdown of total points earned or redeemed.