A mobile keyword is any word you select for your customers to text in order to subscribe for your alerts. When a customer texts in your keyword, our software automatically captures their phone number and stores it for you in a secure database. In an ad reading, "Text 'SLICE' to 12345 to get a free pizza," SLICE is the mobile keyword.
But that's just the beginning. With Trumpia, you can collect even more customer data to send personalized messages and offers. Collect everything from names, birthdays, and email addresses to customer preferences and other feedback.
Here's how Sam's pizzeria uses mobile keywords:
With keyword data capture, you don't have to spend the time to ask your customers and put your customers through the hassle of filling out multiple forms. It's all handled with your mobile keyword and simple text messages.
Your data is yours alone. Trumpia will never sell the information you collect to a third party, and no one gets access to your database but you.
We simplify your job by automating most of the process. Information requests are automatically sent when a customer opts in, and their responses are automatically stored in your database. You set these commands just once for all the contacts in a database. Never again manually key in data for each customer.
With data on customer preferences and characteristics, you'll be able to target your messages and offers with greater accuracy. A sports supply store carries equipment for every sport, but customers generally choose only one or two to play. So the store can send coupons corresponding to individual interests and behaviors, boosting campaign effectiveness. And customers come away feeling grateful rather than annoyed by irrelevant junk messages.
Instead of using the Keyword Data Capture feature, you can also auto-send a link to a mobile signup page that your customers can fill out right from their phones. This is great for customers who would rather use their smartphone's interface over simple text messaging.