One of the biggest challenges franchisors face every day is how to help their franchisees succeed. Through the power and immediacy of texting, meeting this challenge becomes easier in two ways. First, because 90 percent of all texts are read within three minutes, you can ensure that your important messages, such as those dealing with corporate standards, will be read promptly by franchisees. Second, using the very same franchise communication software, franchisees can send promotional SMS or MMS messages that will bring traffic to their locations.