Text messaging has revolutionized communication in the same way the telephone or emails did in previous generations. It’s immediate (98 percent of texts are read within three minutes) and attention-grabbing (texts have a 98 percent open rate). It’s also operated through the one device that never leaves our sides, our phones (91 percent keep their phones within arm’s reach 24/7). Use a texting communication service to attract higher attendance at your events, garner more volunteers and donations, and send mass alerts about urgent situations. And the best part? None of these messages will ever be sent to the “junk” folder.