How to make most out of Salesforce with SMS
Salesforce is a comprehensive software solution that provides you with a full, 360 degree view of your customers and prospects. But what if you could take it a step further with more effective communication tools? Trumpia Connect integrates with Salesforce to help you build full mobile marketing campaigns and build stronger customer relationships.
Texting Reaches Your Customers
Customers are always using their mobile devices. In fact, text messages have a 98% read rate and are typically read in the first few minutes of being received. In addition, texts have a response rate that is 750% higher than that of regular emails! Texting also makes it much easier to reach prospects on the go, allowing you to communicate with them, no matter how busy their schedule is.
Using the SMS Texting Platform
You can reach out to new leads via text message. This will grab their attention, and it is more likely to result in a response back to your company. You can also set up your system to allow for 2-way texting, which gives you the ability to both send messages and receive them from your customers. This platform makes it easy for potential customers to ask questions, and for leads to request meeting times to learn more about your products or services.
Use Multiple Channels to Reach Your Target Demographic
Using either email or text messages has advantages, but together they can make a big difference in your overall communication with your customer base. When you want to send a detailed email that is simply too long for a text message, compose and send the email. Then create an attention-grabbing text message to let your customer know that a more detailed email has been sent for them to look over. This helps you reach your customers, and gets them more interested in your business. It also increases the amount of engagement you get from the business emails you send.
SMS Texting Gives Your Leads Options
By providing an additional means of communication, texting makes it even easier for your prospects to reach out to someone at your business. It is a flexible option that keeps you in contact with clients when they are unable to be on the phone – whether they are in a restaurant, at the airport, or on the go. Companies using SMS texting for their business can also set up texting to occur on an existing business line, so that leads can use the same number to call or text your business at any time.
Texting Personalizes the Experience for Your Customers
You can use your texting platform to send out individual notices to your customers. For example, you can send out a quick text thanking your customer for a recent payment. This text can also act as a receipt for the payment. You can also send out texts to remind customers of an upcoming appointment, deadlines that are looming, or regarding milestones your customer may have reached. When you send personalized texts to your customers, you are strengthening your customer relationship.
Embedded Texting with Salesforce Lightning Experience and Trumpia Connect
You can save yourself time by sending text messages straight from the contact record on Salesforce once you’ve installed Trumpia Connect. In addition, you can coordinate the automatic sending of messages with the Salesforce Process Builder. This will automate your communication with customers and ensure they are receiving all necessary information from you at every step of the purchasing process. Send messages when a lead is created or ended, when a lead moves up in the process, or when the lead is given a new representative.
Keep track of all your interactions with your customers with Salesforce, including your text conversations. Strengthen the communication between your business and the customers that come to you for more information. Build up your customer base, allow customers to reach you through texting, and give customers information quickly through the use of a texting platform. Your marketing efforts need to continually change in order to remain competitive. It’s time to invest in a text messaging platform that will work for you and your business.
For more information on a powerful messaging solution that can easily integrate with your Salesforce application, visit our Trumpia Connect Product Page.