Communication is an integral part of an HR department’s daily activities.

In other words, your nonprofit could be missing out on lots of opportunities to connect with your donors and win donations if you aren’t developing mobile stewardship strategies.

Before you jump into your first SMS marketing campaign, we highly recommend that you comb through our beginner’s guide to SMS marketing infographic.

Do you know the three most important metrics that you should be tracking? Well you should… Read on to learn more.

The most important part of an email is of course the content. Without compelling content, your email will be for naught. But how do you get subscribers to open your emails in the first place? Here are a few key aspects of the title that play an important role according to a recent study*: Subject […]

Businesses that utilize SMS marketing to communicate with and engage customers understand its value for its prospective and current customers. With an open rate of 95%, text messages are viewed more quickly and more often than any other mode of communication, indicating its value and importance to message recipients. Already your marketing strategy’s best friend, […]

Outlining and planning a mobile marketing concept for your business or organization doesn’t end at its execution. Dynamic and responsive marketing strategies truly begin after execution. Why? Implementing a plan does not necessarily imply success. Messaging contacts regularly does not imply engagement or successful marketing. Rather, beyond the planning and implementation, the strategy should include […]

1. Plan out your Text Messaging Goals and Objectives: A successful SMS campaign by is only successful by planning out your objective and goals. If your objective is to increase your revenue by selling more of a particular product, your goal would be to create a mobile coupon and text that coupon to everyone who […]