Mobile and multi-channel marketing consistently help growing businesses achieve results that are anything but small. It’s a fact that rings true for Trumpia customers – time and time again.

During our recent testimonial contest, we especially heard this from our three grand prize winners, which were selected from a pool of small business entrants across the country. The winners were recognized for their exceptional use of multi-channel marketing campaigns to improve the efficiency of their operations, address a unique business challenge and grow their sales.

The first-place grand prize went to Boston-area based non-profit, Parents Helping Parents. Coming in second and third place, respectively, with equally compelling campaigns were Wright Broadcasting of Hale Center, Texas and Bellezza Tan of Odessa, Missouri.

“Trumpia’s platform has revolutionized our ability to help parents in need, allowing us to more effectively schedule our volunteers and ensure consistent and reliable service for our callers,” said Beth Forrest, program assistant at Parents Helping Parents. Parents Helping Parents uses Trumpia’s mobile text messaging solution to schedule a staff of 50 volunteers, which field an average of 300 calls per day.

“By using Trumpia’s multi-channel messaging platform, we can get breaking news out to our audience in an instant, tapping into every one of our subscriber’s communication preference,” mentioned Terry Wright, co-founder and president of Wright Broadcasting.

Wright Broadcasting has been able to grow its business at breakneck speed by using Trumpia. According to Wright, by using Trumpia for less than a year, he has been able to achieve the same level of growth that most businesses can only hope to achieve in three to five years.

“High school students and their parents love receiving our text messages and spreading the word about our offers,” explained Bellezza Tan owner, Amanda Gorham. “Since we started using the [Trumpia] platform to promote our styling services and tanning specials, we’ve increased our sales by 50 percent.”

The first, second and third place grand prize winners — in addition to winning free Trumpia service for a year, six months or three months, respectively — will be featured on the Trumpia website, Facebook fan page, blog and newsletter. All contestants were awarded Trumpia text credits with their entries.

Derek Rhie, co-founder and director of sales and support for Trumpia said, “We are excited to congratulate the winners and all the participants in our annual testimonial contest who are coupling the power of our technology with innovative campaigns and strategies to take their businesses and organizations to the next level.”

To learn more about the Trumpia Testimonial Contest winners, read about it on the web.

A simple act of kindness can go a long way.  This idea is nothing new.  But it’s one that is vital to business success. It’s the little things — those small and frugal – yet powerful gestures that matter the most. The bottom line, as Fred Reichheld discusses in a recent Harvard Business Review article, is that businesses must abide by the golden rule – intelligently and purposefully – if they want to make an impression.

It’s interesting to consider this in the context of mobile and multi-channel marketing. For some small businesses, a little consideration has allowed them to rapidly grow their mobile text marketing database – getting people to text in their mobile keyword or scan their QR Code. One sandwich shop reports that it now offers a free drink or cookie to every customer who scans the franchise’s QR Code at the point of purchase. The same sandwich shop, Quiznos in Arizona, says that it recently began offering a free sandwich monthly to every customer who frequently purchases from the business and is a member of the business’s texting club.

The Harvard Business Review article also goes on to talk about one client service representative who really gave her customer something that she could remember. After overhearing a conversation that this customer was having in the background during their troubleshooting phone call – stating that she was hungry — the customer service representative ordered a pizza. The representative had this pizza delivered to the customer – all while she was on the phone.

Yes, it’s true that any successful SMS marketing campaign or any type of marketing or advertising campaign, for that matter, is about what you have to say. But it’s mostly about what you have to offer and anything extra you have to give. Keeping this in mind, business’s that go the extra mile to put a smile on the face of their customer will end up winning hands down – every time.

In today’s economy, it’s not all about price. Success is all about building a following of loyal customers. By engaging people on a personal level with mobile text marketing – furthering that relationship with mobile coupons and other compelling offers — you’ll be able to put stock in doing a good turn towards your very best customers.