12 Mobile Marketing Statistics You Need to Know

Posted in Mobile Marketing by Trumpia on September 11th, 2013 at 1:36 pm

“Mobile Marketing” has become somewhat of an umbrella term, covering a huge scope of different ways to market to consumers on their mobile devices. From SMS text marketing to delivering mobile-optimized emails, and even making mobile purchases, the possibilities of what can be done via mobile has definitely become something to explore further.

Take a look at these mobile marketing statistics to get a better idea of how pervasive mobile phones can be, and how you can leverage mobile’s penetration to drive traffic to your business, communicate effectively with wide audiences, and improve upon your overall marketing strategy.

Mobile Marketing Statistics

Mobile Marketing Statistics from Trumpia

Ready for Marketing Automation? It All Starts with Smart Filters

Posted in Company Announcements,Multi-Channel Marketing,Trumpia Features by Trumpia on September 11th, 2013 at 12:12 pm

We are thrilled to announce the direction Trumpia is heading towards: Marketing Automation! For our first Marketing Automation feature, we introduce Smart Filters. Smart Filters make it possible to automatically sort your contact lists based upon your customers’ demographics or behaviors in order to send more relevant, more effective messages.

Create your own set of sophisticated rules and the system will automatically build a targeted contact list for you, allowing only the contacts who meet those specific requirements to receive your message. For example, you can send a promotional text message to only the contacts that have redeemed a Loyalty Program point in the past week. As another example, in the month of March, you can send a mobile birthday coupon to all of your contacts whose birthdays are in March. This kind of targeted messaging yields greater responses, connecting you with your customers in ways that were simply not possible before.

When you combine this new capability with all of the upcoming Marketing Automation features we’ve got lined up, the possibilities will be endless for your marketing pursuits.