No I’m not talking about putting together a better Facebook personal profile. I’m talking about pages. Pages for a brand, business or cause etc. The marketing side of Facebook if you will. Putting together a Facebook page that works requires skill and effort, so much so that most Facebook pages never “make it off the ground” and fail before they ever really start.
What I’m about to share with you are 5 specific tips that will help you get the most out of your Facebook page and your overall Facebook marketing strategy. But one important thing I must mention first… these tips can in no possible way compensate for a poor brand and/or a poor product or service. If you don’t have your “ducks in a row” on that side of things, you’ll fail on Facebook. Period. But if you do have things in order with branding and/or your product or service then keep reading.
1. Great, not good Graphics
Your avatar has to be catchy and your main banner needs to be appealing enough to draw people in. Enough so that they actually hit that wonderful “Like” button to subscribe to your page. I highly recommend working with a professional web designer to help you put together something cool. Find some other pages that you like and share those with your professional designer to give him/her something to work off of.
2. Post 2-3 Times Per Day
Posting once per day is not enough and posting 4 times per day is too often. It’s really that simple. Leaving 2-3 times to be the true sweet spot for most successful Facebook Page marketers. Use Facebook analytics to test and find your best times of the day for posting.
3. Focus on Posting Visual Content
Just words as a status update… blah! Just a headline and a link for a status update… more blah! People on Facebook love visual content i.e Photos, Videos, Memes, Infographics etc. Give the people what they want! Quick SEO tip: many SEO companies are using the visual content that gets the most engagement from their Facebook page as link bait for their websites. A pretty cool way to build more links!
4. Respond To Every Comment
Now I know what you’re probably thinking… really? Every comment? Yes, every comment! This takes effort and consistency above all else. But doing so will really produce more results for you than you can imagine. Running a successful Facebook Page is like being a parent, you can’t pretend to be there! You have to actually be there to make a difference.
5. Pay For Some Facebook Ads
You don’t have to spend thousands of dollars to build your Facebook page up to a substantial amount of followers, but you do need to plan on spending hundreds (save the rest of your money on good SEO or SEO reseller packages). Simply run ads that either a) promote specific posts that you think will be the most popular or b) promote the Facebook page as a whole. Facebook’s Ad Manager will let you do both!
Again I can’t overemphasize the importance of having good branding and good products or services. Doing so helps make your Facebook marketing strategy much more natural and seamless. I often have people tell me that marketing on Facebook is a waste of time and money. And it is. I agree! Unless you a) know how to do it right (reference the strategies above) and b) are willing to put time, money and effort into improving your brand and improving your products and services. And with that said… good luck in your Facebook Marketing efforts and with your Facebook page!
This article was contributed by Nicole. She has been writing about SEO and social media for years.